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Infinite Scrolling Sites Must Be Search-Friendly

by | Updated on: Mar 23, 2019 | Digital Marketing 101 | 0 comments

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infinite-scrollingInfinite scrolling websites are among the widely loved things among webmasters. The social networking sites like, Twitter, Facebook, Pinterest have made this form of websites even more popular. Of late, it has made its inroads into different other websites including news sites. However, this format does not seem to be very Googlebot friendly. If bot fails to crawl your website properly, it is definitely going to affect your search rankings, which does not sound to be a very healthy situation for the site.

Matt Cutts has already expressed his concern over the fact that infinite scrolling websites take extra loading time that certainly not affordable for bot. It cannot wait endlessly for the site to load before moving on to another page. It is only possible for bots to crawl all the pages correctly if the site has static links and a pagination structure.

Most of the sites with this scrolling system do not have the proper pagination structure that can lead the crawler to all the pages to discover them completely. Absence of a proper non-JavaScript structure makes the site suffer badly whenever JavaScript is disabled.

The system is often advisable for CMS (Content Management System) structures, but at times, sites having gorgeously laid out sites with infinite scrolling system do not have the proper structure to make it properly accessible for bots or the other crawlers after the initial loading.

There are certain measures that can help you making your website with infinite scrolling more search-friendly. It has been noticed that items on a website are not usually accessed by Google bot or bots in general. That is why webmasters these days have thought out their own plans to make the entire page with all its content visible to the crawlers.

There are lot of other things that need to be in place before you expect the site to be crawled properly. Webmasters these days are smart enough to take care of the pagination, URLs that they work even if JavaScript is disabled. The webmasters at times (if not always) need to place themselves in the position of the users and keep the usability factor in mind before structuring the page. What visitors might be looking for should be there at the very top of the site. Otherwise, boredom and frustration can lead them to the competitor’s site.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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