Infinite scrolling websites are among the widely loved things among webmasters. The social networking sites like, Twitter, Facebook, Pinterest have made this form of websites even more popular. Of late, it has made its inroads into different other websites including news sites. However, this format does not seem to be very Googlebot friendly. If bot fails to crawl your website properly, it is definitely going to affect your search rankings, which does not sound to be a very healthy situation for the site.
Matt Cutts has already expressed his concern over the fact that infinite scrolling websites take extra loading time that certainly not affordable for bot. It cannot wait endlessly for the site to load before moving on to another page. It is only possible for bots to crawl all the pages correctly if the site has static links and a pagination structure.
The system is often advisable for CMS (Content Management System) structures, but at times, sites having gorgeously laid out sites with infinite scrolling system do not have the proper structure to make it properly accessible for bots or the other crawlers after the initial loading.
There are certain measures that can help you making your website with infinite scrolling more search-friendly. It has been noticed that items on a website are not usually accessed by Google bot or bots in general. That is why webmasters these days have thought out their own plans to make the entire page with all its content visible to the crawlers.