If you are thinking that the internet will be beneficial to you only if you have deep pockets, you have to think again! As opposed to the other fields of commercial marketing like using up TV or radio slots for sales pitches or making use of advertising in newspapers, using the internet will help you reach across to a wider clientele at a fraction of what it will cost you otherwise. All you have to do is play smart and know how to mobilize the online tools at your disposal. Here’s how!
It is a widely accepted and respected fact now that content plays the most important role in online marketing. Any brand with a killer marketing message and quality website will be way ahead of the competition curve. To create quality content, you need ideas and creativity, soft skills that you can employ without spending a fortune. The internet will help you get in touch with quality writers and web designers who can make your website and web content the next buzzword on the internet.
Other than content, you need promotion and networking. Online networking can be done for free over social media networks like Facebook and Twitter. All you need to get the social media networking going is knowledge of leveraging these platforms. If you are planning to do it all on your own, you can read up on online material about how to do the social media networking for your brand. You can also try the option of hiring a social media team to do that. The idea of having a robust network is to mobilize it for online promotion of your products and services.
Many online companies stick to the age-old and tested methods of online marketing like article submission and blog commenting. The idea is to spread out the good word about your brand as wide as you possibly can. Articles posted on reputed directories like Ezine will not just create awareness about your brand but also bring in healthy online traffic. Blog commenting will get you in touch with the other bloggers in your domain and allow you to tap into their reader-base.
These low-cost methods will definitely get your online marketing ball rolling! There are plenty of ideas more. If you have other ideas in this vein, leave a comment!