There comes many a times when you have to devise SEO sales pitches to convince clients, sometimes your immediate superiors. These plans are blueprints about what you intend to do with your SEO team, in the next few months, if not the entire year. While these plans can come with a lot of research and thinking, there are some inherent pains associated with drawing up SEO plans and then pitching it to takers. We have outlined some of these pains of pitching SEO plans here, and how you can navigate your way around them!
The budget happens to be the first major hurdle. For most companies, jumping on to the SEO bandwagon is a major shift from their usual hard-selling marketing mantra. For starters, SEO efforts do not pay off immediate dividends. The fruits of hard work come in only after some time. You cannot see any sudden spike in your sales or even website visits. SEO teams go through a lot of trying times to convince the powers-that-be to invest in SEO campaigns keeping the long-term goal in mind.
The lack of usable data on the local search engines is something that most SEO teams have to contend with on a regular basis. If you look closely at the SEO circuit, you will find tons of material about the US domain of SEO. For other local markets, there is hardly any empirical data that you can make use of. In such situations, businesses catering to local markets do not feel confident about SEO because they don’t have tangible case results to justify their investment in terms of money and effort. You have to really scrap the surface and come up with local search data to convince clients.
Finally, the third major pain of pitching SEO plans stems from the second one, that is, the over-indulgence of the SEO domain in the US market. As a result, the major updates of Google like the Penguin or the Panda don’t have a ripple effect on the local search pockets. They continue to use the old ways before slowly turning the page with the rest of the SEO world. In other words, the techniques you can use in the US part of the SEO chapter can prove invalid in the local search pockets. That is another area, where SEO teams have a tough time in pitching their plans!