SEO is one of the best set of strategies to give your online business a chance to get the maximum exposure possible to worthy customers. The SEO strategies depend on search engines because they are built around it. The SEO technique is a way to optimize search engines in a way so that your website gets a higher place in the first page of search engine result pages.
That’s why, it’s very important to maintain strategies for different search engines. However, most of the SEO strategies depend largely on Google search engine and that sometimes work negatively on that particular online business.
Google applied a new algorithm on their ranking process and that has changed everything. That algorithm is called Google Panda and it lowers the ranks of bad quality websites, no matter what SEO strategies you apply. The only way to pass that is to reduce Google dependency.
How to diversify your SEO Strategy
Focus on user experience
Diversifying your SEO strategies is a great way to make sure that Google Panda doesn’t affect your search engine result page ranking. The very first thing you must do is to make sure that you have a good quality website which is attractive and is easy to use. A business website is all about attracting people and having a stylish, unique informative content-rich yet user friendly website is the very first thing to do that.
Think of other search engines too
Another very important thing is that you need to use the SEO techniques for different search engines like Yahoo and MSN too. They are used by millions of people too and that will help you to be free from Google dependency.
Multiple niche websites
SEO experts suggest that you can have more than one website for your business segments. That way you will have a better chance to crack Google Panda and reach the top spot with one or both of the sites. However, make sure that they are not identical as that will be rejected by search engines for duplication.
Use ethical SEO techniques
The diversification of SEO strategies is not only about applying different strategies but it also means not applying unnecessary strategies for your business website. Having wrong strategies lead to unwanted complication. Use only ethical SEO techniques to make sure that Google or any other search engine doesn’t remove from their search engine indexes.
Focus on Quality Content
The ethical SEO strategies are always better and more effective. If you have a product based business website then you must categorize the website and then use different SEO techniques to grab the attention of people. Well written contents with proper use of keywords can really be the thing that you need to make visitors stay in your website. Back linking and link building strategies are also very effective SEO techniques for any business website. Make use of your SEO resources well by creating a proper SEO strategy diversification plan.
Build alternative traffic channels
Try to build alternative traffic channels such as Social networking / community building (Facebook, Twitter, Stumbleupon, Digg, Delicious, LinkedIn, Youtube, Flickr etc), mobile marketing, Direct tele-calling, offering webinars, local business directory listings, offering ebooks, creating viral buzz about your company by arranging contest, giveaway, polls, and also participating in various trade shows and seminars, advertising in other digital medias (PPC), local hoardings, banners and by creative marketing techniques in all possible ways.
Create unique high quality link wheel
Create a unique link-wheel for your traffic sources and work constantly on it to make it better, stronger and sustainable. This is not a one day job and it needs immense brain-storming, patience and right implementation.
Only right SEO strategies can help you to get rid of Google dependency. However, Google is undoubtedly the most used search engine and so your first target should be to beat Google Panda & Google Penguin and get the highest rank with your business website.
Focus on value addition & benefits for your users
Think about your users and try to talk about benefits, solve their pain points and write unique informative, well researched content on your site. Use variation of content in the form of text, infographic, image, videos, ppts, audios, pdfs and add constant value to your site.
Work for your users and don’t blindly focus on to only search engine optimization. Try to build your brand, try to build your own unique niche and serve your customers better.
How to start your Startup without Google’s Help
It is wrong to assume that you will need the pleasure of Google to kick start your startup. It cannot be denied that you will need Google’s help eventually but SEO takes some time to kick in. Till you are able to tame the search engine demon, you need something to keep your startup going. You don’t have the services of too much funds at your disposal to keep waiting for your SEO team to deliver the goods. You will need something to keep your business ticking. Here’s what you can do to start up your startup without Google’s help.
Create some buzz
The first thing you need to do is create some chatter on behalf of your brand. Since the search engine algorithms will take time to notice you and index you in places where it matters, you need to go out there and do the talking yourself. There are so many forums and discussion boards online that cater specifically to your domain. This is where you should start. Discuss issues and problems with others on these forums and offer workable solutions. It will help you get noticed. Make use of social media networks like Facebook to create a buzz about your brand.
The next thing to do by yourself is to start a blog that talks about your brand, your products and services. This blog must have content that is not just interesting to read, but also works as a problem solver. People need solutions to their problems. When you talk about their needs in your blog, people will be interested to read the posts. You can promote your blog on social media platforms and the forums that you participate in. Do not try to push links to create awareness. That is the worst case scenario to repel online users.
Use Quora
Additionally, make use of question answer websites like Quora. You can answer questions and provide valuable links along with your answer. The answers that you provide may not get you a high influx of traffic immediately, but it will build up over time and you will get more people knowing about your brand as you answer more questions. This traffic will keep coming even after days or even months.
Debajyoti Banerjee is the Founder, Director & CEO of 
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