SEO is one of the best set of strategies to give your online business a chance to get the maximum exposure possible to worthy customers. The SEO strategies depend on search engines because they are built around it. The SEO technique is a way to optimize search engines in a way so that your website gets a higher place in the first page of search engine result pages. That’s why, it’s very important to maintain strategies for different search engines. However, most of the SEO strategies depend largely on Google search engine and that sometimes work negatively on that particular online business. Google applied a new algorithm on their ranking process and that has changed everything. That algorithm is called Google Panda and it lowers the ranks of bad quality websites, no matter what SEO strategies you apply. The only way to pass that is to reduce Google dependency.
Diversifying your SEO strategies is a great way to make sure that Google Panda doesn’t affect your search engine result page ranking. The very first thing you must do is to make sure that you have a good quality website which is attractive and is easy to use. A business website is all about attracting people and having a stylish, unique informative content-rich yet user friendly website is the very first thing to do that. Another very important thing is that you need to use the SEO techniques for different search engines like Yahoo and MSN too. They are used by millions of people too and that will help you to be free from Google dependency. SEO experts suggest that you can have more than one website for your business segments. That way you will have a better chance to crack Google Panda and reach the top spot with one or both of the sites. However, make sure that they are not identical as that will be rejected by search engines for duplication.
The diversification of SEO strategies is not only about applying different strategies but it also means not applying unnecessary strategies for your business website. Having wrong strategies lead to unwanted complication. Use only ethical SEO techniques to make sure that Google or any other search engine doesn’t remove from their search engine indexes. The ethical SEO strategies are always better and more effective. If you have a product based business website then you must categorize the website and then use different SEO techniques to grab the attention of people. Well written contents with proper use of keywords can really be the thing that you need to make visitors stay in your website. Back linking and link building strategies are also very effective SEO techniques for any business website. Make use of your SEO resources well by creating a proper SEO strategy diversification plan.
Try to build alternative traffic channels such as Social networking / community building (Facebook, Twitter, Stumbleupon, Digg, Delicious, LinkedIn, Youtube, Flickr etc), mobile marketing, Direct tele-calling, offering webinars, local business directory listings, offering ebooks, creating viral buzz about your company by arranging contest, giveaway, polls, and also participating in various trade shows and seminars, advertising in other digital medias (PPC), local hoardings, banners and by creative marketing techniques in all possible ways. Create a unique link-wheel for your traffic sources and work constantly on it to make it better, stronger and sustainable. This is not a one day job and it needs immense brain-storming, patience and right implementation.
Only right SEO strategies can help you to get rid of Google dependency. However, Google is undoubtedly the most used search engine and so your first target should be to beat Google Panda and get the highest rank with your business website. Think about your users and try to talk about benefits, solve their pain points and write unique informative, well researched content on your site. Use variation of content in the form of text, infographic, image, videos, ppts, audios, pdfs and add constant value to your site. Work for your users and don’t blindly focus on to only search engine optimization. Try to build your brand, try to build your own unique niche and serve your customers better.
