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Search Engine Marketing Strategies for 2013

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The technological convergence with the Internet is increasing every day in this digital world. Study reveals that the average American internet user spends over 32 hours per month online. If over 1/5th of an American’s life is now spent online, then how can we reach them through traditional advertising methods? The only solution for this is Search Engine Marketing (SEM).

Search Engine Marketing is a form of internet advertising technique which helps to increase your rankings on search engines according to certain precise keywords. With the increasing number of consumers shopping online, SEM has become one of the most important ways to spread your company’s reach. It’s no secret that SEM will continue to rock this year as well and the top search engine marketing strategies expected for 2013 are:

Search Engine Optimization (SEO):

Search Engine Optimization (SEO) has been a good SEM strategy and is expected to continue ruling in 2013 too. All you need to do is to build an attractive website with quality and informative content. Every page of your website should have the predominant keywords or keyword phrases. This will maximize your site’s natural visibility in search engines so as to enhance free visitor traffic. Today most of the companies are using this marketing strategy and it has been proven to increase the overall productivity and performance.

Pay Per Click Advertising:

It’s glaringly obvious that Pay per Click (PPC) is going to govern in 2013 also. Successful companies sell their advertising space on their websites in association with relevant keywords and get paid every time the users click the ads. PPC advertising is considered as one of the most efficient types of marketing strategies as it not only helps companies in generating more valuable customers but also improves their rankings in search engines.

Social Media:

Social media marketing is a revolution in search engine marketing and is predicted to become more popular in 2013. The craze that young minds have about social networking sites such as Facebook, Twitter, LinkedIn, Google+, YouTube, etc should be taken to your fullest advantage. In fact social media is your passport to link you with your customers and allows you to establish better connection with them. It also paves way for finding more potential customers.

Link Building: 

Last but not the least, comes link building, the fast growing search engine marketing strategy in 2013. Having your own website or blog provides the opportunity to promote your business through link building. You can either post links that would direct users to your website or publish links in other people’s blog sites or discussion forums. Also you can make good comments to earn people’s trust. Spread your company’s reach to various niches and groups of people through link building.

These are the top Search Engine Marketing strategies that are predicted for 2013. With thousands of web pages being posted every day, getting ahead of the competition cannot be left to luck. So make effective use of these SEM strategies to make your business go on and on jubilantly.

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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