In the world of search engine optimization, we are always being bombarded with suggestions and updates about how the world of SEO has changed in the last few years, especially the last couple. There are so many news items hogging the limelight on how SEO has morphed into something that cannot be matched with what it was till two years back! However, no matter how much SEO has actually changed, there are some points that have not changed. Here are the top 3 ways in which SEO has not changed:
- Website Crawl-ability: This has to rank at the very top among SEO pointers that have not changed over time. Your SEO initiatives and online promotions will come to nothing if the search engines robots cannot crawl and index your website. You will be amazed at the number of websites that continue to use content that cannot be crawled or end up getting blocked by Google due to one reason or another. Even today, as years back, the website crawl-ability of the website has to be the numero uno consideration for SEO teams.
- On-Page Optimization Counts: The presence of quality content on the website is not enough even though using quality content is the ‘in’ thing now in SEO. More SEO teams are hiring professional writers to draft quality content. But that is not enough! Despite being a welcome shift from the days of content farming, good engaging content will be worth little without smart on-page optimization. You need proper alt tags, video and image summaries along with header summaries.
- The Time Factor: Despite the progress in technology and tools used by Google, the time factor still plays a pivotal role in the world of SEO. Just like a few years ago, SEO efforts take time to bear fruit. You cannot rank in a day or a week even. You will have to go through an organic process of slowing climbing up the SERP tree of Google. There is no beating the time factor, unless you plan on using Google Adwords. Every SEO time must continue to make time allowances for their efforts to show results.