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SEO Plans for Franchise Owners

by | Updated on: Nov 3, 2019 | SEO | 0 comments

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seoOnline brands that are yet to make a strong impact on the internet scene need to stop and look at their SEO plan again. In the course of implementation, there are some areas of SEO work that feel neglected. Also, there are some points that you might have missed altogether. Let us draw up a check-list here to take you through the steps you need to take for an effective SEO plan that is tailor-made for franchise owners. Look at your landing pages. They can be of 3 different types: microsites, internal web pages and standalone pages.

You have to optimize all these types in different ways, depending upon how you intend to use them. For example, microsites can be used to give individuality to the different categories of products and services that you have. You can have a mechanism where interested visitors can be directed to your main website if they wish to know more about your brand. You can optimize these microsites as miniature websites as well. They will act as entry points to your primary website.

Next up is the actual SEO plan for your online business. This becomes easier for startups and individual ventures because you are independent to draw up your own goals. For brands with many different branches and decentralized administration, you have to collaborate with the others to come up with an SEO plan that works best. You have to get in touch with other unit heads or propose your SEO plan of action to the headquarters. Allow the franchise owners to take the SEO decisions.

The social media scene is pretty similar for franchise owners. Here, too, you have to take into account what the central authority is thinking about social media promotions. Many brands have burned their fingers in dealing with social media networks like Twitter and Facebook. The reason is that it takes little time for something to go viral and once it does, you can do little to stop it. When this works in your favor, you’re a winner but if it turns against your brand, the damage is immense. Coalesce with the decision-makers of the franchise before going to town about something on Facebook. You wouldn’t want to be at the receiving end after leaking out a promotional video on your Facebook page!

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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