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A Snapchat Feel on Google Search?

by | Updated on: Nov 3, 2019 | Digital Marketing 101 | 0 comments

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Google stamp - a snapchat discovery like feature by google

In an earlier blog a couple of days back, I had written about how Google is planning to revamp its home page to feature news stories. These news stories will be relevant to searchers according to their search patterns or pre-set choices. Now, Google has announced that it is taking their love for news feeds a step further.

Taking a cue from Snapchat, Google will launch something on the lines of Snapchat Discovery, a feature on the social networking platform that is much in demand. The idea is simple: make Google the destination for news searches and information. Google wants to collaborate with news giants like CNN, Vox Media, Time and The Washington Post, among others, to provide them with the news items on this new feature.

The name given to this new addition is called ‘Stamp’. The Wall Street Journal has reported this story. Google has confirmed it by professing their love for AMP technology and how they aim to take it further and deeper.

With the tools and mechanisms available to Google, the news feed will be much smoother than what you find on Snapchat Discovery. The feed will be more visceral and specific to user requirements. Google has outlined its vision in a single statement attributed to their spokesperson to The Wall Street Journal: “Ever since the beginning of AMP we’ve constantly collaborated with publishers, and are working on many new features.”

Google is clearly pitching its tent as the go-to destination for information and news stories in the near future. Rather, it is aiming to provide users with news items before they even ask for it! This may have major connotations for digital marketers.

What do you think?

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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