Google has long dominated the search engine scenario. It has grown from strength to strength, expanding their empire along the way. The Android operating system has allowed Google to control a lion’s share of the smartphone search segment as well. With no one anywhere...
In an earlier blog a couple of days back, I had written about how Google is planning to revamp its home page to feature news stories. These news stories will be relevant to searchers according to their search patterns or pre-set choices. Now, Google has announced that...
Rarely has it been in the history of digital marketing, synonymous with the rise and rise of Google, that a feature launched by the search engine giant was not received with applause and adulation! This is exactly that is happening lately with a new feature launched...
There is a common grouse among small brands online. The pet peeve is that they feel that Google and its army of algorithms favor big brands over smaller brand names. After all, is not internet supposed to be the great leveler? Should it not bring all brands, big and...
The Hummingbird update made by Google in 2013 explains that making minor changes to the search terms by the search engine can help it showing better search results. In this post I have attempted to show how, Google’s data driven search procedure is going to yield...
