+91 80170 49042 [email protected]

What is SEO? A Comprehensive Guide to SEO

by | Updated on: Aug 27, 2023 | SEO, Digital Marketing Guides | 11 comments

Learn why 1L learners preferred Seven Boats Academy

Search engine optimization (SEO) is an integral part of marketing any online business. This comprehensive guide to SEO provides the tools and information you need to get your website noticed. It goes into detail on how to make use of popular keywords, optimize content for search engines and track the performance of your page. Learn how to choose wise link building tactics, evaluate site speed and understand which technologies are used in improving rankings.

Read up on all the basics – like what website structure may work best for your site or how to properly use header tags – or dive right into the more expert advice offered here. It doesn’t matter if you’re just starting out with your business or aiming to improve an existing one; the tips presented in this guide will help any webmaster do better at SEO.

If you want to ensure that your website is ranking high in search engine results pages (SERPs), then you need to understand SEO. Search Engine Optimization is the process of optimizing a website for Google’s algorithm. This comprehensive guide will teach you everything you need to know about SEO, from the basics to more advanced concepts. After reading this guide, you’ll be able to start implementing effective SEO strategies on your own website. So let’s get started!

SEO is an acronym for “Search engine optimization”

SEO is a term crucial to any successful digital marketing strategy. It essentially means utilizing techniques that will assist your website in attaining higher search engine rankings. This will allow businesses and online entrepreneurs access to more potential customers. By leveraging the power of SEO, you can make sure that your site follows the guidelines set out by the search engine’s algorithms, helping your visibility and therefore, profitability. As such, it should be a part of every digital marketer’s toolkit in order to maximize success online.

The process of increasing the volume of traffic to a particular page of a website via the search results using specific keywords or phrases is known as search engine optimization. The whole idea is to make people notice a specific site first. Usually when people put a keyword or a phrase to search a result there are generally several findings listed.  The first few sites are generally the ones with keyword optimization. This means that these few sites will match to what the person has typed in.

SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs), thereby increasing its visibility and organic traffic

Search engine optimization (SEO) is a powerful tool for website owners and managers, as it allows them to increase the visibility of their website and improve organic traffic. SEO focuses on using keywords and other techniques, such as link-building, in order to create a site that is optimized for placement in SERPs. Optimizing a website requires an understanding of the algorithm used by search engines and how each element of your page contributes to its ranking.

With proper SEO management and implementation, online businesses can achieve a boost in website traffic and increased brand recognition. With millions of websites competing for attention, SEO is a must for any organization hoping to get noticed online.

As a marketing strategy, SEO optimization will ensure that the particular keywords are used throughout. Many companies hire SEO consultants in order to carry out theoptimization processes. When the importance of the SEO is discovered several companies often modify the form of articles within their sites in order to keep the flow of traffic steady. At times sites with spun articles are completely removed from the search engines’ indices because the internet users are not satisfied with it.

One of the most important tools for internet marketing is the SEO marketing. With the ever growing e-commerce ,online business is impossible without using the accurate marketing strategy that assistsfirms to direct traffic to their website.The easiest means to use SEO successfully includes using titles and descriptions, keyword research and submitting your sites to the internet search engines or other websites.

Title & Description – Titles and description are the most significant source through which search engines read and rate the website content. Always keep in mind certain specialized phrases and titles that the targeted audience will search for to get your topic of expertise. You have to put the keyword and the phrase both in the title as well as in the description. If you have the correct title and the description then most of the time you would be on the top of the page you are searching for.

Keyword research – It is one of the major tasks when improving search engines. Try those particular keywords that people would type in if they look for what you have to offer. Once you have created the keywords it is time to use them to drive  the users to your link. For example if you are trying to sell a handicraft you would certainly look up for keywords like art, indoors or outdoors handicraft and so on.

Backlinks: Submitting your sites to the other websites or internet search engines is also very effective. Submit your links to blogs , forums, groups and websites manually. These are known as back lines. Back links link back to other sites. Try to get back links as much as possible. By using these techniques you can efficiently use SEO to market your site.

The world of SEO

SEO model

In this digital world, the concept of Search Engine Optimization is one of the most sought after aspect to optimize the brand value of your business. In fact, SEO is an immensely viral buzzword that’s all around the web these days.

It refers to how well your site ranks on search engines like Google, Yahoo, Bing etc. When you search for a certain term or phrase, search engines use complex processes to list all the pages that might be of interest to the user; of course, the higher the site ranks in the search, the better would be your chance to get noticed on search results.

So what does SEO actually do? SEO experts make sure that your sites use words and phrases in correct order in order to maximize the probability of how well the site ranks in searches. Here is a good example. Let us assume that you have a site on landscape photography. You can simply have ‘Welcome to our landscape photography site!’ and hope to get some visits from such wording.

However, it all goes downhill from there. People generally don’t search for grammatically correct phrases. They won’t search for ‘What are the benefits of green tea’ – they will search for ‘green tea benefits,’ ‘benefits green tea,’ ‘green tea pros.’ That is where SEO kicks in.

People who are SEO experts ensure that your site is optimized with appropriate keywords, meta title tags, meta description tags, image alt tags, variation in anchor texts and header H1-H6 tags which ensure that your site will get visited as much as possible via web search engines.

Search Engine optimization helps you to get most relevant search results according to your requirement. Your green tea site won’t be filled with word salads or other illegible mumbo jumbo in order to get the visits. SEO isn’t only about getting the visits; it is also about getting the people to stay on the site in question. That is why it is so important to include important search words in the most relevant way. So SEO is not only about keywords, it’s about your customer’s experience on your website. So usability plays a big role in SEO.

Why all this matters, you might ask. Well, to put it plainly, if you own a site, for the most part, you will want people to visit it. Of course, you might have other ways of generating visits (paid advertising etc.), but organic (or natural) visits you get from being visited via search engines is like passive income in finances – it constantly generates new visits after initial effort placed into doing SEO. Basically, it is a win win situation.

Do all sites need SEO? To keep it straight and simple, SEO is a must for every kind of online content as it increases the scope of being viewed and spreading awareness.

Most important SEO Ranking Factors

  • Secure and Accessible Website.
  • Page Speed (Including Mobile Page Speed)
  • Mobile Friendliness.
  • Domain Age, URL, and Authority.
  • Author E-E-A-T (Experience, Expertise, Authority, Trust)
  • Optimized Content.
  • Freshness and updation
  • Technical SEO.
  • User Experience (RankBrain)
  • Links (Internal, external and Backlinks)

There are two types of SEO: on-page SEO and off-page SEO

Search Engine Optimization, commonly known as SEO, is an essential marketing tool for businesses of all sizes. It helps to make sure your content can be found in searches and that you are properly found in relevant searches. There are two types of SEO: on-page SEO and off-page SEO. On-page SEO includes making sure the targeted keywords your content should appear in, appear appropriately in meta tags, titles, and more.

Off-page SEO refers to activities done outside the website to make it more attractive to search engines, such as link-building activities or social media promotion. It’s important for businesses to be aware of these two types of SEO so that their content can reach its maximum potential!

On-page SEO refers to optimizing the content and structure of a website to make it more search engine friendly

On-page SEO is a vital tool in modern web design and development. It refers to the optimization of content and the structural elements of a website such as titles, headings, meta tags, and URLs in order to make it more easily discoverable by search engines. Through these techniques, websites can open themselves up to new channels for traffic and garner higher rankings among the competition.

On-page SEO tactics have become an integral part of successful web marketing strategies because of their capacity to quickly improve organic search presence and provide tangible results in terms of clicks and leads. With continued development in SEO technology, there is no denying that on-page SEO has become an invaluable tool for website owners looking to gain a competitive edge online.

Loader Loading…
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab

Off-page SEO refers to activities such as link building and social media engagement that will promote your website on other websites

Off-page SEO is an invaluable tool for website owners looking to promote their content, products and services on other websites. Through activities like link building and social media engagement, businesses can strengthen the visibility of their website, as well as driving more potential customers to their online presence through increased search engine rankings.

As an added bonus, off-page SEO can also boost trust with potential customers and build relationships with influencers in your niche. If implemented correctly, off-page SEO activities not only result in more website visits but also ensure that the quality of the traffic meeting your site is far higher than would be achieved without any sort of off-site promotion.

Loader Loading…
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab

Both on-page and off-page SEO are important for ranking higher in SERPs

SEO is an essential aspect of online marketing today. It allows businesses to create more visibility and increase sales by optimizing their website to get higher rankings in search engine results pages (SERPs). To be successful at SEO, it’s important to understand both on-page and off-page techniques. On-page SEO focuses on optimizing individual web pages so that they are crawled and indexed quickly by search engines.

It includes activities such as writing descriptive title tags and meta descriptions, creating keyword rich content, including optimized alt text for images, and making sure the site’s code is clean. Off-page SEO involves link building strategies like guest posting or directory submissions. It also involves social media promotion which increases organic traffic to the website. When combined together, these two strategies create a powerful long term strategy that helps move websites higher up in SERPs and generate more revenue over time.

YouTube SEO


Loader Loading…
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab

The Big Four SEO Influences

The internet is a dynamic medium. The laws of the game morph into new ones and you have to be prepared for the changes. SEO executives have to be particularly wary about what’s going on around them because sometimes things can change right under your nose while your attention in on other things. In this post, we will look at the Big Four influences that rule the SEO circuit. You have to constantly keep yourself updated about these influences so that you are not caught off-guard! Here they are:

  • Your Own Website: When you make changes to your website, that is bound to influence your SEO efforts. It might be that the website is not optimized according to the specified keywords after you change the basics of the web pages. If you change the content, ensure that the new mix of keywords is properly implemented.
  • The Competition: The rules of the game in a particular domain of SEO are often influenced by the competition around you. Your competitors will influence your own SEO plans because you need to understand the dynamics of the market to make things work for you. Moreover, you have to move ahead of the curve.
  • Search Engine Algorithms: You cannot rule out the changes made to search engine algorithms if you want to make your SEO effort a success. Google, Yahoo or Bing, the major search engines, modify the programs that guide their crawlers to index web pages. You have to take these changes into account while drawing up your SEO strategy. Obsolete ideas have to be replaced with new ones. Research is the key here. Read up on as many reviews as possible in order to keep yourself informed.
  • People: The ones who create keywords are the ultimate arbitrators of the SEO game. When an online user types in some words in the search boxes, that becomes a keyword. You cannot define or control what the user will type in! Instead, you have to attune your keywords according to the searches made on search engines. You can get comprehensive lists from tools like Google Adwords. So, the users of the internet influence your SEO drive in a fundamental way.

SEO Tutorials

  1. Keyword Research
  2. Negative SEO
  3. SEO Title Tags
  4. SEO tips
  5. On-page SEO
  6. Local SEO
  7. Multilingual SEO
  8. SEO mistakes
  9. SEO Audit
  10. Social media and SEO
  11. Page speed and SEO
  12. SEO Myths
  13. SEO Friendly Hosting
  14. SEO Metrics
  15. Hummingbird update of Google
  16. Avoid Google penalties
  17. Google Penguin Update
  18. Google Panda Updates
  19. Free SEO tools
  20. Backlinks
  21. Backlink audit
  22. Link building
  23. Free keyword research tools
  24. WordPress SEO
  25. YouTube SEO
  26. SEO video tutorials
  27. SEO ppt
  28. SEO website audit tool

Final words

SEO is vital for any business that wants to rank higher in search engine results pages and increase its visibility online. There are two types of SEO: on-page SEO and off-page SEO. On-page SEO refers to optimizing the content and structure of a website so that it is more search engine friendly, while off-page SEO refers to activities such as link building and social media engagement that will promote your website on other websites. Both on-page and off-page SEO are important if you want to rank higher in SERPs.

Getting a decent traffic is a dream come true for every online business. In fact this is the only way the online business can flourish. SEO can do wonders for the websites.  It ultimately leads to the success  or failure of an internet business. Using SEO is vital in order to make the visitors come back repetitively.

If you need help with either type of SEO, our team of experts can assist you with crafting a plan that will get your website ranking higher in no time.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



  1. mounika

    nice blog about comprehensive guide to seo

    • Digital Giver

      This content Search engine optimization (SEO) is really helpful for me, because I want to know deep knowledge about SEO. From this article I got detailed knowledge about SEO, On Page SEO, Off Page SEO etc.
      Thanks for posting this article.

  2. dimple

    Thanks for sharing .

  3. dimple

    useful blog and clean guide ,thanks for sharing.

  4. mounika

    Good information , thank you for your blog.

  5. divi

    good information thank you for your blog.

  6. sahasra


  7. paul

    Great post. I used to have so many questions about comment marketing. But after reading your post, my all concepts are clear.

  8. sowmya

    Thanks for sharing. I really liked your article. Quite impressive & surely be a big help to the people, For more information you can also tour through some great stuff on vSplash Blog.

  9. Manish suratwala

    As a Newbie, I am continuously searching online for articles that can aid me. Thank you

  10. Manish suratwala

    Great article over again. I am looking forward for more updates.


Submit a Comment

Your email address will not be published. Required fields are marked *

learn digital marketing - Seven Boats
Get a call back
Download Brochure
WhatsApp Chat