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Taking Content to the Big League

by | Updated on: Nov 3, 2019 | Content Writing | 0 comments

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contentThousands of pages are being added to the internet every single day. These pages are full of content in different domains and interests. Hundreds of writers all over the world are earning their supper by drafting these web content pages. Yet, only a handful of them eventually matter or create ripples online. The rest die a premature death, much like films that don’t click at the box office. However, there are ways in which you can propel your content to the big league, only if you know and follow them. Of course, there are some variable beyond your control. But if you stick to these guidelines, you will eventually make a large splash online.

What is the core idea of advertisement? It is to identify a need among customers and then appealing to that need. There is also the idea of bringing out the latent need in customers or creating an artificial need for the product. Unless the advertisement message is directed to a need, it will not have an effect on the minds of the potential customers. The same goes for online content. You have to find out what is lacking in your domain of business. What kind of content is your customer group craving for? Do your research and then develop content marketing strategies according to that survey. Find out the need and then direct content toward fulfilling it.

Give your readers an experience that they cannot find elsewhere. Everyone comes up with content. Your competitors in the business domain are writing and publishing web pages as well, probably more than you are doing! How do you make an impression in this scenario? You give online readers something that is unique to your domain. If all the others are writing articles and blog posts, go for infographics. If they are putting up statistics and data, interpret those data for your customers to understand things in their perspective. This will help you project your brand as a friend and confidant that the customers can turn to at any time. It gives them a unique experience that no one else does. That is how you propel your content to a league levels higher than the competition around you.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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