The recent changes in search engine algorithms and other modifications have finally let out the gospel: content is everything in online marketing! If you don’t have great content, you are poor as an internet marketing unit. That is why most SEO firms, that had till date ignored content or depended heavily on content farming, are now serious about content marketing. But can you really start cranking out killer content overnight? It is easier said than done! You need a complete plan before you begin to work your way up the content marketing chart.
Most content written for the websites fail because they are too full of themselves. A brand is only interested in writing about its products and services. It is not prepared to spend time on what their consumers want to read. That is complete hara-kiri in the context of content marketing. Consumers are highly repelled by proud boasts about features, services and the likes. They want to read how these features will make life easier for them. They want to know what they will gain from your brand. Write about that and you will have readers flocking to your web page.
Ideas run a content marketing department. Most content writing teams write in isolation, with each writer doing their bit and leaving the bigger picture to sort itself out. That has got to stop! You have to coordinate and write as a team. Brainstorming sessions are part of any content writing team and if you are not having them every day, you are doing something wrong. Pool your ideas together so that you have a content schedule in place. Another advantage of this approach is that you will never run dry of topics to write about.
Great content is a product of these brainstorming sessions and ideation. Look up websites that are doing well in terms of content. There are content writing lessons lying around even in websites with shabby writing. In those websites, you can learn what not to write! Finally, ask for feedback from your peers and readers. It is only natural that writers have an ego that refuses to back down and admit that their work was incompetent. But you have to adopt an open mind and attune your writing to the demands of online content writing.