Startups often ask this burning question: do they need to hire an external team for their internet marketing chapter? The question is not an easy one to answer when you consider how the budget of startups and small businesses are meager. Every cent counts in the long run! To be absolutely sure that your startup needs an external internet marketing team, here are the top 3 factors that you have to consider while making this big decision. These factors are the leading game changers when it comes to internet marketing:
- Multiple Channels: The first question you need to ask is: do have the in-house team to cover all the various channels of internet marketing? The online marketing domain covers a wide spectrum of platforms, and many more are emerging with time. Your team must have the ability to take these new platforms, as well as the existing ones, into their ambit of functioning. Other than the ubiquitous social media marketing, there are other channels like affiliate marketing, PPC campaigns, email marketing and of course, SEO.
- Data Analysis: The next question is: do you have the experts onboard to analyze the data that you parse from online web tools? There are numerous sources from where you can pull data regarding your website, your external web links, your online traffic and its sources and the like. But accumulating this data will amount to little if you don’t have experts to analyze and interpret the tales told by your data. The analysis will help you forge ahead in the days to come.
- Technology: Other than the ability to handle multiple channels, your in-house internet marketing team must have the technological knowhow. Internet is used not just through computers. There are other players in the arena like mobile phones, Smartphones, tablets, etc. Your internet marketing department must accommodate all these new devices into the scheme of things. Moreover, you need to be able to make optimum use of the paid and free online marketing tools available on the internet. These tools will help you make more sense of the time and effort that you are putting in.
If you feel that your in-house internet marketing is failing to live up to the challenges posed by these factors, get an external online marketing team immediately.