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Top 3 Factors affecting Internet Marketing

by | Updated on: Jan 15, 2021 | Digital Marketing 101 | 0 comments

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factors affecting internet marketing

Startups often ask this burning question: do they need to hire an external team for their internet marketing chapter? The question is not an easy one to answer when you consider how the budget of startups and small businesses are meager. Every cent counts in the long run! To be absolutely sure that your startup needs an external internet marketing team, here are the top 3 factors that you have to consider while making this big decision. These factors are the leading game changers when it comes to internet marketing:

  • Multiple Channels: The first question you need to ask is: do have the in-house team to cover all the various channels of internet marketing? The online marketing domain covers a wide spectrum of platforms, and many more are emerging with time. Your team must have the ability to take these new platforms, as well as the existing ones, into their ambit of functioning. Other than the ubiquitous social media marketing, there are other channels like affiliate marketing, PPC campaigns, email marketing and of course, SEO.
  • Data Analysis: The next question is: do you have the experts onboard to analyze the data that you parse from online web tools? There are numerous sources from where you can pull data regarding your website, your external web links, your online traffic and its sources and the like. But accumulating this data will amount to little if you don’t have experts to analyze and interpret the tales told by your data. The analysis will help you forge ahead in the days to come.
  • Technology: Other than the ability to handle multiple channels, your in-house internet marketing team must have the technological knowhow. Internet is used not just through computers. There are other players in the arena like mobile phones, Smartphones, tablets, etc. Your internet marketing department must accommodate all these new devices into the scheme of things. Moreover, you need to be able to make optimum use of the paid and free online marketing tools available on the internet. These tools will help you make more sense of the time and effort that you are putting in.

If you feel that your in-house internet marketing is failing to live up to the challenges posed by these factors, get an external online marketing team immediately.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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