The budget of your SEO campaign did not really matter way back in 2009 or 2010. You could easily hire ‘professional’ SEO teams to help you grab the top SERP slots. Things have changed drastically now. We are no more living in the times when pulling just about anybody off the streets could help you in your SEO cause. Today, if you don’t have a quality team to manage your work, you are heading for a landslide. And to be able to do that, you need to invest more money in your SEO campaigns. Here are the top 3 reasons why your SEO wing needs more money now than ever before:
- Better Writers: Hacks and people of other professions doubling up as writers do not fit the bill when it comes to online writing. Not anymore, that is! You cannot use the writing dished out by your second cousin or uncle just because he fancies himself as a writer. You need to pay more money to hire quality writers onboard. You need writers who understand the modern norms of SEO writing, paying proper obeisance to Penguin and Panda updates of Google.
- Experienced Manpower: You cannot work on a SEO campaign anymore with unskilled professionals. Search engine optimization has now blended seamlessly with internet marketing. One complements the other. You cannot allow your SEO campaign to be handled by professionals who are not trained to do their jobs, just like you will not warm up to the task of hiring non-professionals for your brand’s advertising.
- Favorable ROI: SEO is still a brand of online marketing that offers excellent returns on investment. By spending a sum of money that is actually a function of what you might have to pay for a different medium, you will end up getting a sizeable ROI. Do away with those bad habits of buying web links or useless PPC ads. Think with logic and you will find it more effective to invest in SEO writing, web designing and skilled marketing to get desired SEO goals.