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Top 3 Reasons to Spend More on SEO

by | Updated on: Aug 22, 2023 | SEO, Digital Marketing 101 | 0 comments

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The budget of your SEO campaign did not really matter way back in 2009 or 2010. You could easily hire ‘professional’ SEO teams to help you grab the top SERP slots. Things have changed drastically now. We are no more living in the times when pulling just about anybody off the streets could help you in your SEO cause. Today, if you don’t have a quality team to manage your work, you are heading for a landslide. And to be able to do that, you need to invest more money in your SEO campaigns. Here are the top 3 reasons why your SEO wing needs more money now than ever before:

  • Better Writers: Hacks and people of other professions doubling up as writers do not fit the bill when it comes to online writing. Not anymore, that is! You cannot use the writing dished out by your second cousin or uncle just because he fancies himself as a writer. You need to pay more money to hire quality writers onboard. You need writers who understand the modern norms of SEO writing, paying proper obeisance to Penguin and Panda updates of Google.
  • Experienced Manpower: You cannot work on a SEO campaign anymore with unskilled professionals. Search engine optimization has now blended seamlessly with internet marketing. One complements the other. You cannot allow your SEO campaign to be handled by professionals who are not trained to do their jobs, just like you will not warm up to the task of hiring non-professionals for your brand’s advertising.
  • Favorable ROI: SEO is still a brand of online marketing that offers excellent returns on investment. By spending a sum of money that is actually a function of what you might have to pay for a different medium, you will end up getting a sizeable ROI. Do away with those bad habits of buying web links or useless PPC ads. Think with logic and you will find it more effective to invest in SEO writing, web designing and skilled marketing to get desired SEO goals.

Why you must invest in SEO?

Spending more on SEO (Search Engine Optimization) can yield significant benefits for your online presence and business growth. Here are the top reasons to invest more in SEO:

  1. Increased organic visibility: Investing in SEO helps your website rank higher in search engine results pages (SERPs). Improved visibility leads to more organic traffic, exposure, and brand awareness.
  2. Higher quality website traffic: SEO focuses on optimizing your website for relevant keywords and user intent. As a result, you attract highly targeted traffic from people actively searching for products or services like yours, increasing the chances of conversions.
  3. Long-term ROI: Unlike paid advertising, which requires ongoing investment, SEO efforts can have long-lasting effects. Once you establish a strong online presence and achieve higher rankings, you can continue to benefit from organic traffic without additional costs.
  4. Trust and credibility: High-ranking websites are often seen as more trustworthy and credible by users. By investing in SEO and appearing prominently in search results, you can build trust with your audience and establish your brand as an authority in your industry.
  5. Enhanced user experience: SEO involves optimizing various aspects of your website, such as site speed, mobile-friendliness, and user-friendly navigation. These improvements not only please search engines but also enhance the overall user experience, leading to increased engagement and higher conversion rates.
  6. Competitive advantage: In today’s digital landscape, where competition is fierce, investing in SEO can give you a competitive edge. By outranking competitors in search results, you can attract more customers and capture a larger market share.
  7. Cost-effective marketing: Compared to other digital marketing strategies, SEO provides a cost-effective way to drive organic traffic and generate leads. While initial investments may be needed, the long-term benefits and return on investment (ROI) make it a worthwhile marketing channel.
  8. Better understanding of your audience: SEO involves conducting keyword research and analyzing user behavior. This process provides valuable insights into what your target audience is searching for, their preferences, and their pain points. This data can inform not only your SEO strategy but also other aspects of your marketing efforts.
  9. Adaptability to algorithm updates: Search engine algorithms constantly evolve, and SEO requires staying up-to-date with these changes. By investing in SEO, you ensure that your website remains optimized and compliant with the latest algorithm updates, improving your chances of maintaining or improving your rankings.
  10. Integration with other marketing channels: SEO can complement and enhance your other marketing efforts. It can drive traffic to your content, support social media campaigns, and improve the effectiveness of your paid advertising by increasing visibility and credibility.

Remember, SEO is a long-term strategy that requires continuous investment, monitoring, and adaptation. Working with experienced SEO professionals can help maximize the benefits and ensure a successful SEO campaign.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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