What is the purpose of carrying out SEO and not thinking about a global dimension? The internet is the only medium where you can think global despite being entrenched firmly in local roots. Thanks to the transcending properties of SEO, small businesses and start-ups can now think global without being disappointed about not having enough seed capital. Here are the top 4 considerations that you have to keep in mind to grab international exposure through SEO:
- Groundwork: Conducting a thorough research of your target area is a must. There must be other players in the market that you have to be aware about. Study their websites and SEO efforts. Look at their keywords in terms of SEO as well as PPC. If you happen to be the first mover in this regard into a competition-less arena, your groundwork will include looking into the prospect of such a business working at all in that area. What sells well in your local area may not such a novelty in some other geographical area.
- Domains: International SEO has a lot to do with where your servers are based and what contact coordinates you provide in your website. For example, if you are working out of Germany and your company website lists Germany in the address, you are going to get an advantage for SEO in Germany, something that you won’t get for doing SEO in USA while based in Germany.
- Content: There should be no compromise in this department. No matter how much you invest in SEO, it will not work for you unless you have content that is at par with the best websites of the world in your domain of work. Global readership includes online users of various demographics. You can try one size fits all and also segregate your content according to the country the user chooses on your website. By content, we are also considering web designing and development.
- Linking: International SEO will remain a dream without bankable, quality links with reputed, established websites. Your work will be substantially easier if you can bag high quality links. Encourage your link building team to focus on quality rather than quantity. Make use of tools like Majestic SEO so that you can filter back links location-wise and ensure that you are dealing only with the best links.