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Top 5 Ways to Nurture Customer Relationships

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In the context of modern day business, your relationship with the customer is the backbone of your success. There are too many brands and too many offers doing the rounds these days! Customers are easily swayed and lured away from brands to other players in the arena. You have to nurture your relationship with the customer carefully to keep up with the brand loyalty you want from them. Here are the top 5 ways to nurture customer relationships:

Feedback is Essential

Asking customers about their feelings on products and services is of primary importance. That makes them feel inclusive within the folds of your brand. They will feel a sense of belonging which will, in turn, keep their brand loyalty alive.

Texts for Updates

Do not allow your brand’s name to slip out of the mind of customers. Send regular texts and email alerts about the latest developments in your brand and also about product launches. Always keep the customers in the loop. You can also send them exclusive offers through this channel.

Use Mobile Technology

With geo-location technology available on Smartphones, you can find out if the customer is driving past your brand store! In such cases, you can push across notifications to let them know that you are always a step behind to offer your services. Customers will feel good about their association with your brand.

Social Media Interactions

Be there on social media networks where customers are hanging out or talking about your brand. You can voice your suggestions and solutions when they are up against a problem with your product and services. Such proactive customer relationship will allow you to offer something additional and valuable to your customers, over and above the usual buyer-seller relationship.

Membership Programs

The use of membership programs are used to build up brand loyalty. You can offer exclusive points and discounts for purchases from your brand. These points will stack up in a cumulative fashion so that the more your customers shop with you, the more will be the freebies that they receive from your brand. This is an ideal way to keep the customer rooted to your brand and prevent them from walking over to your rival’s tent.

Related reading: Relationship marketing guide and how to create customer evangelists

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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