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Top 5 Ways to Nurture Customer Relationships

by | Updated on: Aug 22, 2023 | Digital Marketing Guides, Digital Marketing Strategies | 0 comments

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Top 5 Ways to Nurture Customer Relationships 1

In the context of modern day business, your relationship with the customer is the backbone of your success. There are too many brands and too many offers doing the rounds these days! Customers are easily swayed and lured away from brands to other players in the arena. You have to nurture your relationship with the customer carefully to keep up with the brand loyalty you want from them. Here are the top 5 ways to nurture customer relationships:

Feedback is Essential

Asking customers about their feelings on products and services is of primary importance. That makes them feel inclusive within the folds of your brand. They will feel a sense of belonging which will, in turn, keep their brand loyalty alive.

Texts for Updates

Do not allow your brand’s name to slip out of the mind of customers. Send regular texts and email alerts about the latest developments in your brand and also about product launches. Always keep the customers in the loop. You can also send them exclusive offers through this channel.

Use Mobile Technology

With geo-location technology available on Smartphones, you can find out if the customer is driving past your brand store! In such cases, you can push across notifications to let them know that you are always a step behind to offer your services. Customers will feel good about their association with your brand.

Social Media Interactions

Be there on social media networks where customers are hanging out or talking about your brand. You can voice your suggestions and solutions when they are up against a problem with your product and services. Such proactive customer relationship will allow you to offer something additional and valuable to your customers, over and above the usual buyer-seller relationship.

Membership Programs

The use of membership programs are used to build up brand loyalty. You can offer exclusive points and discounts for purchases from your brand. These points will stack up in a cumulative fashion so that the more your customers shop with you, the more will be the freebies that they receive from your brand. This is an ideal way to keep the customer rooted to your brand and prevent them from walking over to your rival’s tent.

How to nurture customer relationships [10 Best Tips]

Nurturing customer relationships is essential for building loyalty and long-term success. Here are some tips on how to nurture customer relationships, along with examples of brands that excel in this area:

  1. Personalize communication: Tailor your communication to each customer by addressing them by name and offering personalized recommendations or offers. Nike, for example, sends personalized emails to customers based on their purchase history and preferences.
  2. Provide exceptional customer service: Respond promptly to inquiries and resolve issues efficiently. Zappos is renowned for its exceptional customer service, going above and beyond to ensure customer satisfaction.
  3. Share valuable content: Offer educational or entertaining content that adds value to your customers’ lives. Home Depot, for instance, provides DIY tips and tutorials on its website and social media channels.
  4. Implement a loyalty program: Reward customers for their loyalty with exclusive discounts, early access to products, or special perks. Starbucks’ Rewards program offers free drinks, birthday rewards, and personalized offers to its members.
  5. Seek feedback and act on it: Regularly solicit feedback from customers through surveys, reviews, or social media. Use this feedback to improve your products, services, or overall customer experience. Apple actively encourages customers to provide feedback through their customer support channels and online forums.
  6. Show appreciation: Express gratitude to your customers regularly. Send personalized thank-you emails, surprise them with small gifts or exclusive promotions, or acknowledge them publicly on social media. Airbnb often features and celebrates their hosts on social media, showcasing their unique experiences and thanking them for being part of the community.
  7. Engage on social media: Interact with your customers on social media platforms by responding to comments, answering questions, and actively participating in conversations. Wendy’s, known for its witty and engaging Twitter account, uses humor and timely responses to connect with its audience.
  8. Offer loyalty tiers or VIP programs: Create levels of loyalty within your customer base, offering increasing benefits or exclusive access as customers move up the tiers. Sephora’s Beauty Insider program offers different levels of perks based on customer spending, including access to exclusive events and early product releases.
  9. Stay connected through email marketing: Regularly communicate with your customers via email newsletters, providing them with updates on new products, promotions, or helpful content. REI sends out regular newsletters featuring outdoor adventure tips, product recommendations, and member-exclusive offers.
  10. Celebrate milestones and birthdays: Acknowledge important milestones in your customers’ lives, such as anniversaries or birthdays. Send personalized messages or special offers to make them feel valued and appreciated. Amazon’s personalized birthday emails include recommendations based on the customer’s previous purchases and interests.

Remember, nurturing customer relationships is an ongoing process that requires genuine care, active engagement, and consistent efforts to meet and exceed customer expectations.

Related reading: Relationship marketing guide and how to create customer evangelists

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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