It is a fact that people like to buy from other people, and not from companies. This means if you want to increase your customer base, you should work on your personal connections with your potential customers. This post will discuss how you can grow your company using personal connections.
Show Interest before Selling
You should show interest in your customers before you start selling to them, and you can easily do this by asking them questions before launching a hard sell. Ask your potential customers about what they are looking for, and use this information to explain to them how your product or service can meet these needs.
You can utilize a series of open ended and closed questions to ensure that you understand exactly what your customers want. This way, they will feel that you care about their needs and will continue doing business with you.
Know Your Customers
In the physical world, it is easier to know and relate to your customers more than it is in the virtual world. All the same, there are things you can do to get to know your online customers. Try to build your business on the model of a local corner store.
In this model, the local owner knows his customers (and their family members) by their names. You can achieve the same thing by collecting personal data (legally) from your customers and mentioning in your dealings with them.
For example, you can congratulate them on their birthdays, graduations or even marriage. Social media platforms are very useful for collecting this data. When you relate to your customers this way, they will count you among their circle of friends and become even more inclined to deal with you.
Organize Occasional Face To Face Meetings
The internet, or social media in particular, is good for interactions but it is not enough. You need to create opportunities where your customers can put a face to your online business. There are several ways of doing this.
If you can conduct some of your transactions in the physical world, do so occasionally. You can also organize an annual get together with your customers or even use your venues for holding social gatherings of your followers or fans of your social sites.
The idea is to show your customers that there is a human face behind those emails, phone calls or tweets they regularly receive. This way, they will be more open to giving you repeat business.
Listen To Your Customers
There are few things as annoying as getting interrupted in the middle of a conversation. If you want to show respect to your customers, you should listen to their concerns and needs keenly before offering them solutions.
Try not to assume that you know what they want before you listen to them. Customer care executives tend to make this mistake a lot, by formulating responses to customers before understanding the root of customers’ problems.
First build a relationship by listening to your customers, then you can leverage this relationship to maintain and even grow your customer base.
Use the above techniques to build relationships with your customers, and they will stick with your business. These are some of the methods used by the entrepreneurs of the hugely successful companies. Just remember that a relationship isn’t built overnight, so you should expect to work on it for some time before seeing results.