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Why Should You Have A Website?

by | Updated on: Aug 29, 2023 | Digital Marketing 101 | 0 comments

The time has changed and today you need to make your presence known to everyone. If you have a business then you need to build a web presence and only a website can do that for you. Internet is the place where you can reach maximum number of people as it connects you with the entire world at once.

A website has become something that you must need to make your business grow faster. There are many reasons to have a website and if you don’t have it yet, don’t be late anymore and take actions today.

In today’s digital era, having a website for your business is not just an option; it’s a necessity. Here are some key reasons why every business needs a website.

Credibility

Having a professional website lends credibility to your business. It shows that your business is serious and ready for today’s digital world. A well-designed website can give potential customers confidence in your business and make them more likely to engage with you.

Visibility

Everyone uses the internet these days to look for products or services. If your business doesn’t have a website, it’s like you’re invisible to these potential customers. Having a website increases your visibility and makes it easier for customers to find you.

Accessibility

A website is accessible 24/7, unlike a physical store which has limited operating hours. This means that potential customers can learn about your products or services at any time, from anywhere.

Digital Marketing

Marketing has become the key to success for any business. If you have a product or services to provide then you must have a website for them and let people know. There are some great online marketing strategies that will make you attract people towards your business and a website is the very first thing that you need for it. The main aspect of marketing is content.

Content is the King

You have to make people like your content and then become customers of your business. You need to have a place for your contents and the website is that place. A website will become the source of all your customers and your business will grow faster.

User Engagement & Retention

The thing with marketing is that you need to hold people constantly and the website is the best tool to do that. Website will allow you to present your business in an organized way so that people are always updated with your new ventures and offers.

Google Search & Map Search

A website allows people to find you when they search for businesses like you. If you have a business website to sale computers then people will find about your business easily when they search for computers to buy. The search engine optimization techniques will allow you to get a top spot on the search engine result pages and that will find people to find you easily.

Search Engine Rankings

People trust those websites which have a top spot on the search pages and you must have a website to take your business to that spot. The website works as an online shop for showcasing your products. You can categorize them with more flexibility and you can provide a search option for the visitors.

Product Catalogues & Online Shopping

That way your products will be more organized and people will be able to shop easily. They will easily find information about those products in your website and that really creates better chances for them to like your business.

Sales

With a website, you can sell products directly to customers. This can be particularly beneficial for small businesses that may not have the resources for a physical storefront.

Make money online

A website gives you the chance to make money from more sources than just selling your products. A website allows you to post advertisements of other businesses, which are not related to your line of dealing, and make money from that.

Your computer selling website can be great place, to put advertisements, for other online businesses like inter connection service providers or other related businesses. You need to work hard to maintain a website but it will surely benefit your business more on the long run.

Communication

A website allows you to communicate with your customers directly. You can post updates, announcements, or news related to your business. You can also use your website to provide customer service, such as answering frequently asked questions.

Competitive Advantage

If your competitors have websites and you don’t, you’re giving them a massive advantage. Customers often research products and companies online before making a purchase. If you don’t have a website, you’re missing out on all those potential sales.

Infographic : The anatomy of a perfect website

Infographic - Anatomy of a perfect website

The perfect website is more than just visually appealing design; it’s a blend of functionality, optimized content, and user-friendly navigation. Here’s an outline of the key elements that make up the anatomy of a perfect website:

  1. Header: The topmost part of your website, it typically includes your company logo, site navigation, and sometimes, contact information or call-to-action (CTA) buttons.
  2. Navigation Menu: This should be simple and intuitive, guiding visitors to the most important pages on your site without confusion. A well-structured menu enhances user experience.
  3. Homepage: The first page most visitors will see. It should clearly communicate who you are, what you do, and how visitors can benefit from your products/services.
  4. About Us Page: This page tells your story and shares your mission, vision and values. It’s a chance to connect with your audience on a personal level.
  5. Services/Products Page: Detail what you offer with clear descriptions and high-quality images. Use customer-centric language to highlight benefits over features.
  6. Content: Quality content is crucial for SEO and user engagement. It should be relevant, valuable, and easy to understand. Including a blog on your website provides a platform for regular, fresh content.
  7. Visual Elements: Images, videos, infographics, etc., can make your website more engaging and break up text-heavy pages. Ensure all visual elements are high quality and optimized for fast loading.
  8. Contact Page: An easy-to-find contact page encourages interaction and trust. Include multiple ways to get in touch: phone number, email, physical address, and a contact form.
  9. Call-to-Action (CTA): These prompt visitors to take a specific action, like ‘Buy Now’, ‘Sign Up’, or ‘Contact Us’. They should be visually striking and strategically placed throughout your site.
  10. Footer: This appears at the bottom of every page and often contains links to important pages, contact information, social media icons, and legal information like terms and conditions or privacy policies.
  11. Mobile Responsiveness: With increasing mobile internet usage, your site must look and perform well on all devices, not just desktop computers.
  12. SEO Optimization: Use keywords strategically in your content, meta tags, and alt text for images. This helps search engines understand your site and improves your visibility in search results.
  13. Fast Load Times: Slow websites frustrate users and can hurt your search engine rankings. Optimize images, use browser caching, and minimize HTTP requests to speed up your site.
  14. Security: Implement HTTPS for a secure connection, particularly if you’re handling sensitive customer information. This also improves SEO.

Remember, the “perfect” website will vary based on the business, target audience, and goals. Regular testing and adjustments are key to maintaining an effective, user-friendly website.

In conclusion, a website is an essential tool for any business in today’s digital age. It provides credibility, increases visibility, allows for constant accessibility, serves as a powerful marketing tool, facilitates direct sales, enables communication, and gives you a competitive advantage.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more

 

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