At present, every second business entrepreneur plans to advertise his brand on social media because he considers all the social media channels the best to reach the target audience. In fact, people have faith on these social media networks like Twitter, Facebook & Instagram.
They perceive that anything displayed on the walls is just true and trustworthy. To take this ahead, business domains are exceptionally representing themselves on social media.
Most of the businesses are promoting their brand products over social networks. Being an entrepreneur, if you prioritize Facebook as an ideal social media channel, the chances are you will get better ways of managing your promotional ads.
Today, Facebook advertising has become the most prominent ads maintaining platform and it is becoming the great one year-by-year. The reason for this is, it’s vast, easy to control, runs campaigns under the budget and of course brings utmost results.
Digital marketing domain is achieving something new regularly and Facebook ads are the trending one of them. Many of the marketing experts run promotional campaigns by implementing strategies but on the other hand, some are utilizing the best Facebook Ad tools that exceptionally help businesses gain maximum traffic and ROI.
Let’s discuss the best ones:
It is Facebook’s own tool which brands and companies prefer the first to run their Facebook ads campaign. The tool is free and easy to use. Digital marketing experts consider Facebook Ads Manager as one of the versatile tool which outstandingly manages ads for brands. The tool compels advertisers to buy products immediately.
- Ads targeting to reach customers
- Set the budget of your Facebook ads campaign
- Helps you know how the ads are performing
If you want access on a wide range of social ads, using this tool will satisfy all your Facebook ads related concerns. The tool is high-performing and provides personalized recommendations about the product so that marketers may know the right time to boost the ad. It also makes it easier to know the type of audience and ad optimization strategy.
- Provide better results within budget
- Helps reach your target audience
- Runs campaign with high-performing ads
However, Facebook has its own in built ads analytics tool, but to keep track of ads progress, it is mandatory to take help from other ads management tools. Kissmetrics is one of the best tools which provides detailed information about the Facebook ads.
It is just like Facebook Ads Manager and allows marketers to set the budget of campaigns. The tool is offering the best ads campaign for social media.
- Provides a variety of reports like funnel, path and people report
- Detailed information & metrics
- Perfect A/B testing
Hootsuite is well-known as the best social media dashboard which schedules posts across all the major social media channels. But, it also has the special features that are specifically integrated to facilitate Facebook advertisers. It boosts one’s Facebook add performance with its amazing optimization services.
- Bidding algorithms
- Ensure automated targeting
- Keep the Facebook ads sync
This is an ultimate tool which helps to easily optimize the Facebook ads. The major role it plays is b creating the perfect testing environment with thousands of copies of your ads. The tool is robust and provides strong analytic details to help you concentrate on the issues that matter the most.
- A/B testing
- Campaign optimization
- Provides sturdy analytics
Qwaya is the professional social advertising tool which has been used by both Facebook and Instagram. Known as another Facebook Marketing partner, the tool has all the features you need to initiate and broadcast the Facebook advertising campaign. The tool provides astounding promotion results by putting minimal efforts.
- Has in-built ad scheduler along with a URL builder
- Gets easily integrated with Google Analytics
- Lets you implement split testing
Driftrock is the advertising management tool for medium to large business enterprises. It is a versatile tool which integrates Facebook ads with customer relation management (CRM) in every 3 hours in order to generate more leads. It intimates you to enable the social media ads on the best possible time for attaining excellent clicks and revenues.
- Extends CRM with Facebook ads by syncing the information
- Trigger ads with perfect timing to reach maximum audience
- Run similar ad campaigns by syncing the data of custom audience
You can utilize this tool to uplift your ad performance on major social networking platform. Its specialty is that it individually handles full-funnel advertising running on Facebook. It has the facility to retarget the traffic which enables marketers to grab the audience at the time when they are showing interest in the promoted offers.
- Offers cross-device reach
- Provides high-performing and dynamic product ads
- On-brand ad creative service
This tool is superior as it optimizes and analyzes your ad performance. The best part is, the tool is not only used to improve Facebook’s ad performance but also helps other platforms to boost the brand ads. AdStage makes ads campaigning a lot easier by bringing all the ads on a single dashboard.
- Offers powerful PPC ads automation
- Provides easy management and ads creation
- Facilitates you with Universal Data API
In A Nutshell:
So, you have gone through all the above-mentioned Facebook Ads tools. You must have got an idea how these tools help marketers improve their brand’s reputation and return on investment. With these tools, anyone can optimize the social media ads by saving a lot of time and money. If you are also fond of branding through Facebook then choosing the mentioned will help you a lot in achieving the desired results.