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Widely Used Facebook Advertisement Tools That Help Businesses Improve ROI

by | Updated on: Aug 24, 2023 | Digital Marketing Tools, Social Media | 7 comments

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Best Facebook Ad Tools: At present, every second business entrepreneur plans to advertise his brand on social media because he considers all the social media channels the best to reach the target audience. In fact, people have faith on these social media networks like Twitter, Facebook & Instagram.

They perceive that anything displayed on the walls is just true and trustworthy. To take this ahead, business domains are exceptionally representing themselves on social media.

Most of the businesses are promoting their brand products over social networks. Being an entrepreneur, if you prioritize Facebook as an ideal social media channel, the chances are you will get better ways of managing your promotional ads.

Best Facebook Ad Tools

Today, Facebook advertising has become the most prominent ads maintaining platform and it is becoming the great one year-by-year. The reason for this is, it’s vast, easy to control, runs campaigns under the budget and of course brings utmost results.

Digital marketing domain is achieving something new regularly and Facebook ads are the trending one of them. Many of the marketing experts run promotional campaigns by implementing strategies but on the other hand, some are utilizing the best Facebook Ad tools that exceptionally help businesses gain maximum traffic and ROI.

Let’s discuss the best ones:

facebook ad tools
Facebook Ad Tool – Facebook Business

1. Facebook Ads Manager

It is Facebook’s own tool which brands and companies prefer the first to run their Facebook ads campaign. The tool is free and easy to use. Digital marketing experts consider Facebook Ads Manager as one of the versatile tool which outstandingly manages ads for brands. The tool compels advertisers to buy products immediately.


  • Ads targeting to reach customers
  • Set the budget of your Facebook ads campaign
  • Helps you know how the ads are performing
Widely Used Facebook Advertisement Tools That Help Businesses Improve ROI 2 - WordStream Social Ads

2. WordStream Social Ads

If you want access on a wide range of social ads, using this tool will satisfy all your Facebook ads related concerns. The tool is high-performing and provides personalized recommendations about the product so that marketers may know the right time to boost the ad. It also makes it easier to know the type of audience and ad optimization strategy.


  • Provide better results within budget
  • Helps reach your target audience
  • Runs campaign with high-performing ads
Widely Used Facebook Advertisement Tools That Help Businesses Improve ROI 4 - Kissmetrics

3. Kissmetrics

However, Facebook has its own in built ads analytics tool, but to keep track of ads progress, it is mandatory to take help from other ads management tools. Kissmetrics is one of the best tools which provides detailed information about the Facebook ads.

It is just like Facebook Ads Manager and allows marketers to set the budget of campaigns. The tool is offering the best ads campaign for social media.


  • Provides a variety of reports like funnel, path and people report
  • Detailed information & metrics
  • Perfect A/B testing
Widely Used Facebook Advertisement Tools That Help Businesses Improve ROI 6 - Hootsuite

4. Hootsuite

Hootsuite is well-known as the best social media dashboard which schedules posts across all the major social media channels. But, it also has the special features that are specifically integrated to facilitate Facebook advertisers. It boosts one’s Facebook add performance with its amazing optimization services.


  • Bidding algorithms
  • Ensure automated targeting
  • Keep the Facebook ads sync
Widely Used Facebook Advertisement Tools That Help Businesses Improve ROI 8 - adespresso

5. AdEspresso

This is an ultimate tool which helps to easily optimize the Facebook ads. The major role it plays is b creating the perfect testing environment with thousands of copies of your ads. The tool is robust and provides strong analytic details to help you concentrate on the issues that matter the most.


  • A/B testing
  • Campaign optimization
  • Provides sturdy analytics
Widely Used Facebook Advertisement Tools That Help Businesses Improve ROI 10 - qwaya

6. Qwaya

Qwaya is the professional social advertising tool which has been used by both Facebook and Instagram. Known as another Facebook Marketing partner, the tool has all the features you need to initiate and broadcast the Facebook advertising campaign. The tool provides astounding promotion results by putting minimal efforts.


  • Has in-built ad scheduler along with a URL builder
  • Gets easily integrated with Google Analytics
  • Lets you implement split testing
Widely Used Facebook Advertisement Tools That Help Businesses Improve ROI 12 - driftrock

7. Driftrock

Driftrock is the advertising management tool for medium to large business enterprises. It is a versatile tool which integrates Facebook ads with customer relation management (CRM) in every 3 hours in order to generate more leads. It intimates you to enable the social media ads on the best possible time for attaining excellent clicks and revenues.


  • Extends CRM with Facebook ads by syncing the information
  • Trigger ads with perfect timing to reach maximum audience
  • Run similar ad campaigns by syncing the data of custom audience
Widely Used Facebook Advertisement Tools That Help Businesses Improve ROI 14 - adroll

8. AdRoll

You can utilize this tool to uplift your ad performance on major social networking platform. Its specialty is that it individually handles full-funnel advertising running on Facebook. It has the facility to retarget the traffic which enables marketers to grab the audience at the time when they are showing interest in the promoted offers.


  • Offers cross-device reach
  • Provides high-performing and dynamic product ads
  • On-brand ad creative service
Widely Used Facebook Advertisement Tools That Help Businesses Improve ROI 16 - AdStage

9. AdStage

This tool is superior as it optimizes and analyzes your ad performance. The best part is, the tool is not only used to improve Facebook’s ad performance but also helps other platforms to boost the brand ads. AdStage makes ads campaigning a lot easier by bringing all the ads on a single dashboard.


  • Offers powerful PPC ads automation
  • Provides easy management and ads creation
  • Facilitates you with Universal Data API

10. Revealbot

Revealbot is a powerful Facebook ad optimization tool that helps you automate and optimize your ad campaigns. It offers features like automated rules, AI bidding, and performance alerts to improve your ad performance.

11. WASK

WASK is another Facebook ad optimization tool that uses machine learning to analyze your campaign data and provide recommendations for improving your ads. It offers features like audience segmentation, A/B testing, and creative optimization.

12. Madgicx

Madgicx is an all-in-one Facebook ad platform that offers advanced targeting, automation, and optimization features. It uses AI algorithms to optimize your campaigns and offers features like campaign analysis, audience insights, and ad creative suggestions.

13. Driftrock

Driftrock is a Facebook ad tool that focuses on lead generation and customer acquisition. It offers features like lead capture forms, personalized messaging, and automated follow-ups to help you convert more leads from your Facebook ads.

Few other good Facebook Advertisement Tools

  • Rebrandly URL Shortener
  • GrowthOK
  • Reveal
  • Canva
  • Perfect Audience
  • Mobile Monkey
  • CoSchedule Headline Analyzer
  • Unsplash
  • Buzzsumo
  • Connectio Facebook Ad Keyword Search
  • Wicked Reports
  • ClickFunnels
  • UpViral
  • Manychat

In A Nutshell:

So, you have gone through all the above-mentioned Facebook Ads tools. Each tool has its unique features and benefits, so it’s important to choose the one that best suits your specific needs and goals. You must have got an idea how these tools help marketers improve their brand’s reputation and return on investment. With these tools, anyone can optimize the social media ads by saving a lot of time and money. If you are also fond of branding through Facebook then choosing the mentioned will help you a lot in achieving the desired results.

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Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



  1. Vivek Kumar Singh

    These were some really amazing Tools that would really help marketers improve their brand’s reputation and return on investment for their customers and to grow their good will and brand valuation, I must say.
    Thanks for the wide option of idea along with their brief discussion.

  2. Anupama Tirkey

    A must read! I was not aware of most of these tools. I really liked how you have explained about the features of each of these tools elaborately. Facebook is one of the world’s most useful marketing platform with almost 2 billion monthly active users. Using the right tools for advertising on Facebook might help the business grow more than any other platform possibly can.

    • Debajyoti Banerjee

      Thank you Anupama. Yes, though these tools help a lot for Facebook Marketing but if you understand the fundamentals of the Facebook Ads, tools are not always mandatory to use. With Facebook’s own targeting method, campaign management tools and analyzing the insights, you can successfully run Facebook ad campaigns.

  3. Monina

    Awesome content, it really helps me a lot!

  4. Jess Jones

    Cool list! But where is AdPlify? It has got an ad watcher who tracks competitors’ ads & the AI-based ROI calculator helps to scale better. Also, the best part is it is one of the cheapest tools out there. Worth adding a tool!


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