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10 Best AI Tools for Digital Marketing: How Artificial Intelligence Can Help

by | Updated on: Aug 22, 2023 | Digital Marketing Tools | 9 comments

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Artificial intelligence is becoming more and more prevalent in our lives, and it is no different in the world of digital marketing. AI tools are becoming increasingly popular in digital marketing as they can automate tasks and help marketers quickly identify which strategies are working best. With the help of AI, marketers can analyze data, automate workflows, and generate insights faster than ever before.

Here are the top 10 AI tools for digital marketing: Each of these tools has its own unique capabilities that can help you improve your marketing strategy. Using AI tools in your digital marketing campaigns can help you reach new heights and generate better results! In this blog post, we will discuss 10 AI tools that are being used to help businesses achieve their marketing goals.

Best AI tools for digital marketing
10 Best AI Tools for Digital Marketing: How Artificial Intelligence Can Help 1

Top 10 AI tools for digital marketing

As digital marketing evolves, so does the need for AI tools that can help manage campaigns and analyze data. Here are 10 of the best AI tools for digital marketing:

  1. Google AdWords: One of the most popular paid advertising platforms, Google AdWords uses machine learning to help optimize campaigns and improve results.
  2. Hootsuite Insights: This AI-powered tool analyzes social media data to provide insights that can help improve social media strategy. If you are looking for a way to automate your marketing tasks, consider using an AI tool like Hootsuite. Hootsuite allows you to manage all your social media accounts in one place. With Hootsuite, you can schedule posts, track who is talking about your brand, and measure your results.
  3. Marketo Engage: Marketo Engage uses artificial intelligence to automate marketing tasks and improve engagement with customers and prospects.
  4. Adobe Marketing Cloud: Adobe Marketing Cloud includes a number of AI-powered features, such as predictive analytics and real-time optimization.
  5. IBM Watson Marketing: IBM Watson Marketing is an AI-powered platform that provides insights for marketers, including automated segmentation and recommendations.
  6. Salesforce Einstein: Salesforce Einstein includes a number of AI-powered features, such as predictions, recommendations, and automatic tasks. Salesforce Einstein is an AI-powered platform that helps marketers create personalized experiences for customers. It can be used to automate customer segmentation, generate insights about customer behavior, and optimize campaigns for maximum effectiveness.
  7. Oracle Eloqua: Oracle Eloqua is an AI-powered marketing automation platform that helps marketers plan, execute, and measure their campaigns.
  8. HubSpot Sales Hub: The HubSpot Sales Hub provides a number of features powered by artificial intelligence, including predictive lead scoring and automatic email follow-ups. If you are looking for a way to improve your content marketing, consider using an AI tool like HubSpot. HubSpot allows you to create and publish high-quality content that is optimized for search engines. With HubSpot, you can also track your website’s traffic and analyze your audience.
  9. Pega Marketing: Pega Marketing is an AI-powered marketing automation platform that provides personalization, omnichannel delivery, and intelligent customer journey management.
  10. RingLead DMS: RingLead DMS is an AI-powered data management platform that helps marketers cleanse, dedupe, and enrich their data for better results.
  11. Amazon AI: Amazon AI is a suite of machine learning services that can be used to analyze customer data and generate insights. It includes tools for natural language processing, image recognition, and predictive analytics.
  12. Adobe Sensei: Adobe Sensei is an AI-powered platform that helps marketers create personalized experiences for their customers. It can be used to automate customer segmentation, generate insights about customer behavior, and optimize campaigns for maximum effectiveness.
  13. Sprout Social AI: Sprout Social AI is a suite of tools that helps marketers analyze social media data and identify trends. It can be used to optimize campaigns, automate workflows, and generate insights about customer behavior.
  14. Chatfuel: Chatfuel is an AI-powered platform that helps marketers create personalized conversations with customers. It can be used to automate customer segmentation, generate insights about customer behavior, and optimize campaigns for maximum effectiveness.
  15. Clarifai: Clarifai is an AI-powered platform that helps marketers create personalized experiences for their customers. It can be used to analyze customer data, recognize images, and generate insights about customer behavior.
  16. AI-Powered Digital Assistant: AI-powered digital assistants are becoming increasingly popular in digital marketing. These tools can be used to automate customer segmentation, optimize campaigns, and generate insights about customer behavior.
  17. Google Cloud AI: Google Cloud AI provides marketers with access to powerful machine learning algorithms that can be used to optimize digital campaigns and predict customer behavior. It also includes tools for natural language processing and image recognition.

Related Reading: AI powered content automation tools

Read more about artificial intelligence in digital marketing

ChatGPT3

ChatGPT3 is a natural language processing (NLP) technology developed by OpenAI. It is based on a text-generating model called GPT-3 and can be used to generate automated responses to questions with natural language. It is designed to help businesses create automated conversations for customer service and digital marketing.

ChatGPT3 is able to generate realistic conversations based on the context of the conversation. It can be used to create personalized customer service and marketing experiences, as well as providing automated responses to common customer queries. It can help businesses to save time on customer service by providing automated responses to frequently asked questions, as well as providing personalized customer service experiences.

ChatGPT3 can also be used to generate automated content for digital marketing. It can be used to create content such as blog posts, product descriptions, and social media posts. The generated content is designed to be personalized and engaging, helping businesses to create more effective campaigns.

Other good AI tools for digital marketing

Google Analytics

The first AI tool on our list is Google Analytics. Google Analytics is a free tool that allows you to track your website traffic and understand your audience better. With Google Analytics, you can see which keywords are driving traffic to your website, what time of day people are visiting your site, and where they are coming from. You can also use Google Analytics to track conversions and see which marketing channels are driving the most sales.

Chatbots

Another AI tool that is becoming increasingly popular is chatbots. Chatbots are computer programs that can mimic human conversation. They are often used to provide customer support or lead generation for businesses. Chatbots can help you save time by automating repetitive tasks such as answering frequently asked questions or providing product recommendations.

AdEspresso

If you are looking for a way to personalize your marketing campaigns, consider using an AI tool like AdEspresso. AdEspresso allows you to create dynamic ads that are personalized for each user. With AdEspresso, you can show different ads to different people based on their location, demographics, or interests.

BuzzSumo

If you want to reach a wider audience with your marketing campaigns, consider using a tool like BuzzSumo. BuzzSumo allows you to find and share the most popular content on social media. With BuzzSumo, you can see which topics are trending and what content is being shared the most. You can also use BuzzSumo to find influencers in your industry and connect with them.

SEMrush

If you are looking for a way to improve your SEO, consider using an AI tool like SEMrush. SEMrush allows you to track your website’s ranking in search engines and see which keywords are driving traffic to your site. With SEMrush, you can also research your competition and see what they are doing to improve their SEO.

Customer.io

If you want to create better-targeted marketing campaigns, consider using an AI tool like Customer.io. Customer.io allows you to send targeted emails and push notifications to your customers based on their behavior. With Customer.io, you can segment your customers into different groups and send them personalized messages.

Mailchimp

If you want to get more out of your email marketing, consider using an AI tool like Mailchimp. Mailchimp allows you to create beautiful email newsletters and automate your email marketing tasks. With Mailchimp, you can segment your subscribers into different groups and send them personalized messages.

Related reading: Digital marketing tools for entrepreneurs

Directory of Awesome AI tools

Check these directory of cool latest AI tools.

  1. FuturePedia AI tools directory
  2. AI Tools Directory by AltexSoft
  3. AI Tools Directory by AI Helpers
  4. AI Tools Directory by Analytics Insight
  5. AI Tools Directory by Kaggle
  6. AI Tools Directory by AI4ALL
  7. AI Tools Directory by TechEmergence
  8. AI Tools Directory by Dapplr
  9. AI Tools Directory by VentureBeat
  10. AI Tools Directory by AI-TechReview
  11. AI Tools Directory by AI Marketplace

Some more good AI tools for marketing, content writing, designing and video editing

Marketing AI Tools:

  • HubSpot
  • Marketo
  • IBM Watson
  • Salesforce Einstein
  • Oracle Eloqua

Content Writing AI Tools:

  • OpenAI ChatGPT
  • Quill
  • Jasper
  • Copy.ai
  • Automated Insights
  • WordAi
  • Grammarly

Design AI Tools:

  • Adobe Creative Cloud
  • Autodesk Fusion 360
  • Autodesk Sketchbook
  • Gravit Designer
  • Canva

Video Editing AI Tools:

  • Adobe Premiere Pro
  • Final Cut Pro
  • Magisto
  • Animoto
  • movio.la

Image AI Tools:

  • Adobe Photoshop
  • GIMP
  • Pixlr
  • Fotor

FAQs about AI tools in digital marketing

How AI is used in digital marketing?

Answer: Digital marketing is changing rapidly with the advent of artificial intelligence (AI) tools. AI has transformed the way companies measure and optimize customer interactions, create personalized experiences, and present more effective ads. AI-powered technologies can detect triggers and develop strategies based on real-time data, allowing marketers to automate customer communication, personalize campaigns at scale, and access deeper insights into their customers’ behavior.

What are the best AI tools for Digital Marketing

Answer: Some of the best AI tools for digital marketing include Google Analytics, IBM Watson, Salesforce Einstein, AdStage Auto Optmizer, and Persado. All of these tools allow marketers to optimize their campaigns by leveraging the power of data and machine learning algorithms to uncover insights on customer behavior and make more informed decisions.

What are the 5 types of AI systems?

The five main types of AI systems are machine learning, natural language processing (NLP), computer vision, robotics, and chatbots. Machine learning is when computers use data to learn from examples and experience in order to predict outcomes. Natural language processing is where AI can understand jargon and human language. Computer vision captures images in real-life scenarios, robotics work with physical robots to automate tasks and chatbots allow businesses to easily communicate with customers.

Where is AI most used today?

Answer: Artificial Intelligence (AI) is being used in a wide range of industries and applications, including healthcare, finance, customer service, marketing and more. AI-powered digital marketing tools are some of the most popular applications; they are being used to optimize campaigns, create personalized content, analyze customer data and measure advertising ROI.

AI is currently being used in many areas of digital marketing, such as web design and development, customer experience optimization, content creation, social media ads and campaigns, analytics and data mining. AI tools are also helping to improve search engine optimization (SEO) by providing better product recommendations, personalizing customer experiences and automating tasks such as email responses.

AI tools are becoming more and more prevalent in the world of digital marketing. If you want to stay ahead of the curve, consider using AI tools to improve your campaigns. Google Analytics, AdEspresso, BuzzSumo, SEMrush, Customer.io, Hootsuite, Mailchimp, and HubSpot are all great options that can help you reach new heights with your marketing efforts.

Check out a few good free digital marketing tools here for day to day use.

What are some of your favorite AI tools for digital marketing? Share in the comments below!

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more

 

9 Comments

  1. Aarti

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    Reply
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  3. Kaha Sales

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  4. Monster Bangla

    Its really a very awesome post for all the digital marketers. These tools are very important for artificial marketing. I don’t know much about artificial marketing. Reading this article has helped me a lot. Now I can safely use this experience. Thank you all for being so helpful

    Reply
  5. mounika

    such an interesting article about digital marketing

    Reply
  6. saurabh Ambatkar

    Hi, Seven boat team,

    I’m a big fan of your work and have been following your blog for some time now. This article was particularly insightful and I appreciated the detailed breakdown of each tool.

    Thank you for sharing your knowledge on this topic and I look forward to reading more from you!

    Best regards,

    letaiwork

    Reply
  7. Bob Snail

    Interesting article. Actually i’ve recently found cool AI marketing tools which happens to be completely free. https://ai4free.ai/free_ai_marketing_tools/. Tried it and it’s a real timesaver

    Reply
  8. Logan Torres

    Great read regarding aspects on digital marketing tools. Thanks for this.

    Reply
  9. Yogesh patel

    The evolution of digital marketing has brought about a transformative wave in the way campaigns are managed and data is analyzed. This comprehensive list of AI tools for digital marketing showcases the industry’s commitment to leveraging cutting-edge technology for optimal results. Here are some thoughts on the highlighted tools:

    Reply

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