Newsletters need not always be written with a baggage to sell something. There are times when you have to write newsletters to inspire the readers. The receivers could be employees working in the same company, it might be business associates or partners, and it can also be the customers that you usually write for. Inspirational newsletters are not easy to write, if you’re really looking for an inspired response from the receivers. Like it or not, cynics will be present in your subscriber list as well! In order to make the desired impact, you have to believe in the content yourself. Your writing must not be ambiguous or hesitant. Unless you’re convinced as a writer, you will not be able to spur on the readers.
Inspirational newsletters lose their Midas touch when they are written in a generalized way. Newsletter content, as a rule, must be drafted with targeted readers in mind. For the genre of newsletters that we’re discussing here, this saying is even truer. If needed, you can write separate newsletters for the different reader groups. Get into the mind of the reader in order to inspire them. When you include yourself in their zone, your writing is also accepted as written by one of their own.
To convince the reader about the authenticity of your material and content, be vivid in your writing. Describe scenes and situations with an eye for detail. Specifics make the reader believe that what you’re writing about is not a figment of your imagination. Readers will be inspired if you can back up your vision for the future with facts from the present. No one expects change to happen overnight in any field, be it society or sales. Readers will be egged on to believe in a better, progressive future when your content has strong links to particular instances, anecdotes and happenings.
The story of inspiration is as much as that of struggle. To change a present situation or to dream about a prosperous tomorrow, struggle is definitely on the cards. Do not sugar-coat your content to make readers feel that the desired result can be achieved without pain or conflict. In fact, deal with the struggle part with maturity and acceptance. Prepare the reader for that struggle. It is not necessary that the struggle be of epic proportions to register an impact! The redesigning of a website for better user experience and the struggle phase to get over the initial hiccups is also worth writing about.
Lesson for All
The successful inspirational newsletter must end with a universal message wrapped in the content. Readers like to believe that their problem is not microcosmic and that it affects others as well. Spell out a message that is a lesson for all concerned. Inspiration comes to readers when they feel that they are creating ripples on a wider platform. For example, if you want your readers to save energy, you have to inspire them by stating the difference they would make on a global platform with their personal effort.