SEO is the best option for small businesses to stamp their presence on the online marketing scene. The other forms of marketing, like using offline means for advertising through radio, TV or newspapers cost a bomb, something that companies with shoe-string budgets are not able to afford. The SEO scene offers them an alternative that they cannot help but cash in on. However, despite the wonderful opportunities provided by search engine optimization, most small businesses squander away the chance because of faulty planning and marketing. Here are the top 3 ways in which small businesses bleed in getting their SEO designs off the floor:
- Ignoring Social Media: Admitted that social media is a long-drawn-out process that requires time to take off. Most small businesses are not able to sustain themselves in handling social media without getting quick, substantial and tangible results. As a result, they give up quickly and try something else, completely missing the point about getting so much from social media if only they can manage to tide over the initial desolation. Abandoning social media is like letting go of a pony because you need a horse.
- Zero Mobile Device Compatibility: The local scenario holds a key component for your business. You cannot brush away the advantages that come with local SEO. And to be able to do that consistently, you need your websites and online marketing tools to have mobile device compatibility. Your users must be able to check up your products and services, along with store locations on their cell phones. Otherwise you will miss out on a large chunk of online business.
- Content Duplicity: Just because you are a small fry on the scene does not mean you have the right to rip off the larger ones! Content duplicity is one thing that no small business must do because they cannot afford quality content writers. Duplicating content will get your website, and brand, blacklisted. You will probably never come out of the shadows once you get sucked in there. Avoid content duplication and rely on unique posts, even if that means paying an extra dollar for a professional, competent ghost writer.