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How to improve Your success Rate in SEO (Search Engine Optimization)

by | Updated on: Aug 22, 2023 | SEO, Digital Marketing Guides, How-To Guides

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How to improve Your success Rate in SEO (Search Engine Optimization) 1

Search engine optimization is one of the best ways to find your site over the search engines at the top by your potential consumers or reads. Hence SEO has now become the multimillion dollar industry in the present world. Though there are people who simply treat SEO as one of the rarefied knowledge, which is hard to be mastered by any ordinary person, but the fact is these could be mastered without any hassle.

There are ways of employing different SEO strategies, which can help you to rank over the search engines thus help your potential readers or customers to access your website. With the popularity of internet, a majority of businesses are seen leveraging from this idea and reaching out to their potential visitors. And the fact is SEO simply lies as the core thing of a majority of internet marketing campaigns provided you implement the same successfully and thus enjoy astounding results. The below is the list of some of the best tips to increase your success rate in terms of search engine optimization. Let’s check them out:

Choosing the right set of keywords

Keywords have a central place in search engine optimization, without the presence of these your SEO efforts would be simply futile. Hence while choosing them you need to pay a good attention over the keywords, you want to utilize in your content. There are number of tools, which can help you in finding out the relevant keywords you want to utilize.

These tools will help you in finding the relevant keywords of your niche area, which can bring in a good amount of visitors to your site. This means the people who are genuinely interested in buying products you sell or your stuff to read, they only would come over your site. For example, if your site caters fashion attires, you may get good results with the keyword ‘plus size fashion attires’ but this should be only used when you are actually selling or promoting these dresses.

Creating quality content

Content plays an important in any SEO strategy, however, many people simply underestimate its significance for their own reasons. In fact, if you look at the people coming over the search engines they simply come to find out some information over the web via sites like Google, Yahoo or Bing. Hence what matters at the end of the day is content. The fact is by creating high quality; you could address both to your potential readers or consumers and at the same time attract search engines.

In fact, search engines simply love the site which carries quality content, which are updated on a regular basis. If your content is able to render value in it, you are certainly going to impact the search engines thus end up making your site more visible before your potential readers or consumers.

Developing a good title and Meta description

The titles are among the most vital aspects of any content as it plays a key role in attracting people towards your articles or posts. In fact, it speaks the gist of your article, which you have posted over your site or blog. However, you will find a number of webmasters turning out to be cryptic while creating titles, but when you speak in terms of SEO, you simply have to be specific and to the point. Adhere to the standard rule of using 65 characters rather than exceeding the limit and at the same time avoid making too shorter titles either.

Unlike the titles, a good Meta description too makes a good difference. A Meta description is basically a small amount of text, which you could see underneath your titles found over the web pages over the number of search engine results. If you are not able to produce a right one, Google and other search engines would simply choose the top option of your content, which may not give the right results. You are supposed to add a proper description of your content in a form of little words. When producing the Meta description, make sure you limit yourself to 160 characters along with making it straight and to the point.

Get quality backlinks

Many webmasters feel that having a number of backlinks is more important than having few quality ones. They focus more on quantity rather than the quality of the back links. Once you have the set of keywords and develop quality content for your site, it’s time for link building activities. Links simply play a key role in optimizing your site. Link exchange or link building is basically a process wherein you simply exchange the links with site of your similar niche area.

The link exchange simply helps in increasing the popularity of your links. When you get quality links (from authority sites and blogs) you simply boost up the chance of finding more traffic over site. A majority of search engines simply judge the link popularity as a key tool to decide upon the desirability of the site. If your site carries a number of useful links and you find links in different sites then the search engines like Google, Yahoo and Bing would simply place you over the top of the search results.

Have a sitemap

Don’t forget to add a complete site map over your site. A good site map can really help the visitors and the search engine bots to move inside your site very easily. The site map helps in making the task of your visitors and the search engine simple in finding out the relevant information of each and every web page. By having a good site map for your site can help you in ensuring a fact that all the pages of your site could be indexed over the search engines.

Optimizing your URLs

If you URLs do not carry relevant keywords make sure you edit the same and add the same straight. The URLs, which are not optimized in a right way, could appear like www.yoursite.com/page-64/product-8554156941/. This format would hardly speak anything about your web page and hence may hamper the SEO to a great extent. So make sure you optimize all the URLs in a proper format, which can appear like this, www.yoursite.com/best-tees/size-large/.

Choose a good web hosting

Good web hosting can be an important factor for better SEO score as this helps to increase your page speed.

Related reading: How to choose the right hosting

Quick tips for improving your success rate in SEO

Here are some tips for improving your success rate in SEO:

Keyword Research:

  • Conduct thorough keyword research to identify relevant and high-volume search terms
  • Use tools like Google Keyword Planner, Ahrefs, SEMRush, Moz, and Ubersuggest to find the right keywords
  • Focus on long-tail keywords that have lower competition but higher intent

On-Page Optimization:

  • Optimize your website’s meta tags (title, description, headers, etc.) for your target keywords
  • Ensure your website’s content is relevant, informative, and engaging
  • Use internal linking to help search engines crawl and index your website’s pages
  • Optimize your website’s loading speed by compressing images, using a content delivery network (CDN), and minimizing code

Off-Page Optimization:

  • Build high-quality backlinks to your website from relevant and authoritative sources
  • Use social media channels to promote your website’s content and attract backlinks
  • Guest post on other high-authority websites in your industry to build backlinks and increase visibility

Technical Optimization:

  • Ensure your website is mobile-friendly and responsive
  • Use a secure HTTPS protocol and SSL certificate to protect your website and improve user trust
  • Use schema markup to help search engines understand your website’s content better
  • Submit your website’s sitemap to search engines to help them crawl and index your pages

Monitoring and Analysis:

  • Use tools like Google Analytics and Google Search Console to track your website’s performance and identify areas for improvement
  • Regularly review your website’s rankings, traffic, bounce rate, and other metrics to measure your SEO success
  • Continuously optimize your website’s SEO strategy based on the results and insights you gather from monitoring and analysis.

Final word

These tips could be called as one of the basics and important tips, which can help you in carrying out an effective search engine optimization strategy. All you need to do is to try them with patience and consistency to boost your success rate for your SEO efforts.

Related reading: New-age SEO tips

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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