Any ecommerce store that is interested in being profitable needs to consider the different strategies available to drive traffic its way. Anyone who has a successful ecommerce store will tell you that it’s not just enough to have good products and an appealing store.
Even the most niche markets can be extremely competitive, so it’s not enough to do the bare minimum. Of all the different things you could do to aid in the growth and continued health of your ecommerce store, one of the most interesting concepts of all is using web analytics.
1. It allows you to collect and view critical data for your business quickly and easily.
It’s an ongoing task to have an ecommerce store that is always going to be one of the first places people turn to when it comes to your particular goods and services. To be able to do this, and in order to give your customers whatever they might need or want at a moment’s notice, you have to be able to analyze the hard data associated with your store. Web analytics keeps track of all visitors to your store, including where they are from, which can help you target the right market as well. You have to be able to look at what’s working for you, and what isn’t working for you. You have to be able to know when to stay the course, and when it’s time to try new things.
2. It allows you to focus on certain aspects of your ecommerce store
Instead of worrying about every aspect of your store, you can focus on only those areas that are giving you, and your customers, problems. With web analytics you can look at the least productive aspects of your store and focus more on improving them. This helps provide a more focused approach to problem solving.
3. It tells you what customers are saying without having to actually ask them outright.
Web analytics are an invaluable means of understanding what your customers want and don’t want. Effectively using this data means effectively being able to meet the needs of your customer base. You can see which pages, and products, they are visiting and for how long. You will be able to track their movements on your site, and this can provide you with lots of insight into what they want from the store.
4. The data given to you will allow you build an understanding of what you need to do for the future of your ecommerce store.
The beauty of using web analytics to understand the ins and outs of your business is that you are able to address the needs of the present and future at the same time. You can use the data to make necessary changes to your ecommerce store in the present, but you can also use the data to plan for the future of your ecommerce store.
It’s a win-win situation. All you have to do is go out there and grab that data. Doing this will prove to be one of the easiest steps of all. After all that, all you need to do is analyze your data, and develop strategies for your ecommerce store accordingly.
Author: Richard has been working in the ecommerce industry for over 4 years. Initially a developer, Richard has expanded his skill set to web analytics, conversion optimisation and usability testing. Richard is currently working for a Magento partner in Sydney, Australia.