Pick up any digital marketer around and ask the person: which tracking platform do you use and why. The answer will be Google Analytics, nine out of ten times! As for the reason, it will be a monosyllabic answer, every single time: Google! The brand name of Google...
Figuratively speaking, what is a dashboard? It is a priority touchstone. You keep what’s most important to you on the dashboard, something that you can quickly check on the go, like the dashboard of your car. You have the speedometer and the fuel indicator but do you...
It is a myth that you have to study Google Analytics only from an SEO point of view. You can learn a lot about how your online users are reacting to your online content by looking at statistical data on Google Analytics. With the right kind of insight into the scheme...
4 Reasons Why You Should Have Web Analytics On Your Ecommerce Store Any ecommerce store that is interested in being profitable needs to consider the different strategies available to drive traffic its way. Anyone who has a successful ecommerce store will tell you that...
If you are a website owner and is investing in digital marketing strategies like SEO then it is of significant interest for you to understand actually where your money is going and what is the return you are getting from it. Search engine optimization is a process...
