Most people do not realize how many beneficial services they get on a daily basis depend on various databases, while all and every database for business requires significant effort to develop and maintain in good shape. An old-school example for a business database that also serves as a database for business is the good, old Yellow pages publication or a phone-book published and maintained by a reputable telecommunications company. Those are exemplary databases aimed at meeting the needs of both individual customers and businesses, the former are able to easily find a particular phone number or address details, while the latter are enabled to build their own databases with prospect customers that can be subject of an eventual targeted marketing campaign.
In reality, however, most databases for business purposes are designed, created, updated, and maintained by a man-in-the-middle, or, in other words, a company that specializes in creation of business databases, which can be used for different purposes. An entirely online service cannot make use of even a very complete and detailed database of prospect customers, which does not feature email addresses or registrations with a particular social networking site, for example. In contrast, a local brick-and-mortar grocery would most probably want to get in touch and promote its service to customers who live nearby or in the adjacent neighborhoods, thus requiring access to physical addresses of such prospective clients.
That is why the business of companies that create and maintain databases for business is prosperous and largely unaffected by economic downturns and the cyclical nature of free-market economy. In brief, there will always be companies wanting to expand their customer base, setting foot in new markets, while customers will always seek to get the least expensive and closely located service provider. Thus, beneficial relationships between businesses and their customers will always depend on business databases that could cover virtually all types of data on other enterprises or individual customers.
Maintaining a reliable database for business appears to be a non-challenging undertaking, but one should bear in mind that simple data containing only addresses, phone numbers, and email addresses could result in a database where very complex and inter-dependent relationships are created. The more information you collect on enterprises or customers, the more sophisticated the database, thus requiring powerful software to deal with those relationships and loads of information.
Actually, market-leading companies in the field of database for business services invest heavily in development of software applications capable to deal with these vast volumes of information, sorting the data according to a great variety of filters, which in turn allows the user of such a system to get a precisely targeted group of businesses or individuals, depending on the particular requirements. The underlying hardware infrastructure is also important because due to the heavy load when such volumes of data must be processed and sorted.
A database for business can have many faces from the viewpoint of a user, although third-party customers rarely are allowed to gain first hand experience with those system. For example, such a database could be able to collect data online, processing and sorting the information in real time or close to real time; therefore, supporting a virtually uninterrupted process of updating the database. It could allow users to connect to the system remotely and get reports on a particular industry, and so on, and so on. These are just options and functionality that do not change the very fact that it is hard to maintain and operate a reliable database for business without investing markedly in its development and maintenance in order to get valuable, precise, and trustworthy results.
This is a guest post by Rajesh S Ullal.