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Google Chrome Set to Block Mixed Content

by | Digital Marketing | 0 comments

What is mixed content?

Before giving you the update on this, let’s clarify what mixed content is, especially for the uninitiated.

You know that content displayed on a website is served in two ways: through ‘https’ which is a secure protocol and ‘http’ which is a non-secure protocol. Now, there are times when websites dish out images and scripts or content which actually belong to the non-secure genre. Yet, when users come to their website through the secure ‘https’ protocol, the non-secure portions of the content squeeze in, because webmasters allow it to happen!

Come this December, Google Chrome will block such websites. You have time till then to comb through your website and check if there are such content pages. You can use online tools like JitBit SSL Checker and Really Simple SSL to find out the presence of such mixed content and fix them.

For the month of December, Google is offering websites a lifeline by providing a tool on Chrome that allows users to manually unblock content pages blocked through this new feature. However, from January 2020, this option to manually unblock content pages will be gone! So webmasters have to act if they want their pages to be visible to all users.

You may ask why Google Chrome is doing so. The answer is, users may want to back out of content pages which do not carry the secure protocol tag of ‘https’. They should not be tricked into viewing or opening pages which are termed secure falsely. It spoils their experience and from the perspective of the website owners, it can hit sales adversely, not to mention a dent in the online reputation of the brand.

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Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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