There is no alternative to the adage: You are known by the company you keep! This is even truer for online contacts and networks. An internet user you don’t know about is usually known by the network they are part of. For online businesses, it is imperative that you are associated with the right kind of people. That will bring in others to your network as well. On the other hand, being in the company of negative netizens will bring down your credibility as a person and also as a brand. How do you brush up your networks online? Here’s a guideline!
Glean through your Facebook and Twitter profiles. You will find many contacts which are actually fakes or simply spambots. They serve only one function: to bloat up the number of contacts you have on your profile. These numbers mean nothing in the context of online lead generation or promotion. Rather, these fake ids will try to piggy-ride on the popularity of your brand and add credible contacts on your profile to their own nefarious gang! So, strike them off immediately. You need quality people on your networks so that your campaign gets maximum mileage. Numbers made up of fake profiles don’t count in this equation.
The next group that you must strike out is that of the offensive ones. These people talk badly about your brand and in turn discourage others from joining your network. Potential consumers and genuine users are repelled by their offensive language and tendency to spark off online tiffs. You will never find them making constructive contributions or criticisms. Once you clean up these offenders, be on your guard about adding people to your network. Do not hit ‘Accept’ unless you review a profile and are convinced that the person will make a positive value-add to your online page.
A good idea to keep your company clean and controversy-free is to check up on any new person who wants to get added to your page. Read their tweets or Facebook posts. That will give you a summative idea of what you can expect from that person. If that suits your needs, go ahead and add the person up. Do not add up people with distorted political views or those that defy the general drift of society. You wouldn’t want your brand to bear the brunt of their actions and words.