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Building a New Site? Fix your SEO

by | Updated on: Nov 3, 2019 | SEO | 0 comments

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The New SEOOnce the die is cast, is there any point in going for sweeping changes? You may force your way to make those changes happen, but a die that is wrongly cast will make its presence felt in more ways than one! You will keep making changes but will never be able to achieve complete satisfaction. That is your predicament if you build up a website without caring a hoot about SEO. The best way for entrepreneurs and business startups looking to develop a website is to get a SEO onboard before you finalize the website designing and development.

In this post, we will discuss some SEO facts that you have to keep in mind when you are building up your website. To begin with, disallow robots from crawling or indexing your website, especially when you launch it as a test, in the beta version. When you fail to do that, Google will send its crawlers to index your website. In other words, your work-in-progress website, with its dummy content and other errors, will be indexed and listed by Google! When your finished website hits the surface, there will be serious issues to undo the damage done.

For online business looking to go international, ensure that your website is showing its different versions in appropriate languages for their respective countries. Use webmaster tools provided by Google or Bing to fix your geo-location coordinates. You have to take care of these loose ends before your start inviting online users to your website. Remember that if they find your website not finished or displaying the right language option for their country, they may be scarred never to return again! There is little scope for mercy in the domain of SEO.

The content of your website will have a pronounced effect on its future. You need sound keyword research and pick the ones that fit your business the best. Do not go for a wannabe approach by trying to replicate the keyword table of your competitors or industry leaders. Every business has its own set of keywords, depending on what you want to sell and whom you want to sell. Create your own keyword research story and stick to it. Develop your content by keeping these keywords in the hunt.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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