As a rapidly changing scenario, the SEO domain throws up new challenges every single day. There are so many aspects of the search engine game that keeps evolving and morphing into something very different from what they were originally. This is enough to keep SEO professionals on their toes. Without being overtly alert and sensitive to all kinds of changes in technology and its use, as an SEO player you have no other choice but to keep updating your bag of tricks for these fast changing seo metrics. Here are some points that you must consider to stay ahead of the fast changing SEO metrics:
- Local SEO: This is a beehive of activity that every SEO team should keep close tabs on. More people are now making use of mobile devices like cell phones and tablets to conduct local searches. Desktops and laptops are taking a backseat, especially when it comes to local searches which are usually done on the go. This kind of search pattern (Local SEO) requires a ball-game different from the usual SEO strategy.
- Search Patterns: This is probably the single most instrumental change in the SEO world in the recent past. People are not content with search results that cater to the keywords that they use. Intention of the searches matter as well. The certificate to this kind of search pattern is provided by Google itself. There is no doubt that SEO teams have to be mindful about this search pattern. They have to be awake to the strategy of using intentional keyword searches.
- Linking: The practice of link building, long considered the mainstay of the SEO process has lost much of its sheen in the last couple of years. That does not mean that link building is wholly and truly out of the picture. Link building needs to be continued by SEO teams. The only difference is that the usual way of doing business in links is not valid anymore. No more paid links or hankering after links to boost SERP. The process has to be organic and more mutual to get the approval of Google. Otherwise you are in for a steep penalty!
Keeping track of these factors will ensure that you are ready for any surprises that are thrown your way by Google!