Can digital marketing make you rich? Yes definitely, digital marketing can make you rich if you can leverage digital marketing skills properly in an organized manner.
Although digital marketing is one of the most effective ways to become rich nowadays, nevertheless to be honest, like any other career aspect becoming rich involves a lot of efforts including hard work, consistency, continuous upgrading, and most importantly persistence.
But I know the actual question is – is it possible to be rich by putting efforts and time in digital marketing? Is it worth learning? Does it offer scopes and opportunities to make a high-profile career?
The answer is a big yes. Digital marketing is the future of marketing. Let’s have a look on how digital marketing offers you multiple ways of earning money, future scopes and opportunities, and in short to be rich.
Before we get started with the benefits of digital marketing, it’s important to learn the fundamentals of digital marketing a bit more.
What is digital marketing? And why does it matter?
The concept of digital marketing is very simple, it refers to marketing through digital media. Digital marketing uses the power of advancement of information and communication technology.
Digital marketing helps businesses achieve their marketing goals using different types of digital media such as websites, social media networks, emails, and other electronic means. It can help brands in every aspect including marketing, selling, and providing services.
With the fast-paced growing world, digital marketing is considered one of the most powerful career options offering dynamic and constantly evolving multiple income opportunities.
Digital marketing can be a success tool for any type of people including students, professionals, business owners, and even housewives. It offers tremendous potentials to start an income from the scratch as well as increase earning by supplementary side hustles.
Skills required for becoming a digital marketer
Marketing channels – to become a successful digital marketer, the first skill you’ll need to acquire is an in-depth knowledge of several digital marketing channels such as search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), and email marketing among others.
Related reading: Digital marketing mix
WordPress – WordPress is one of the most trusted CMS (Content Management Systems) in the world. Most companies use WordPress for managing their contents especially if the business is focused on content marketing or social media marketing. You’ll have to learn WordPress if you want to be an excellent digital marketer.
Basic design – though you don’t need to become an expert in designing, but it’s essential to learn the basics as you might need some basic designs when you’ll create a website or content of your own.
Integration – as integrated marketing communication (IMC) has been found very effective, it’s very common among all industries. You will have to gain expertise on integration method, integration tools, and overall integrated marketing process to become a good digital marketer.
Automation – with the technological advancements, certain marketing automation processes help save lots of energy and time, resulting reduced cost with predicted results. Learning marketing automation will help you build an authority in the field of digital marketing.
Analytics – analytics play a vital role in the whole marketing process. You’ll need to learn analyzing data to increase productivity as well as profits. You should have competence to track and measure data using different types of analytics tools such as Google Analytics and Facebook Insights so that you can optimize your marketing plan effectively.
These are only a few of most common evergreen skills, but not sufficient for becoming a digital marketing master. You will have to learn a lot more skills including sales and persuasion, effective communication, and crisis management among other necessary skills to create an authority in the digital marketing industry.
Ways of making money in digital marketing
When it comes to making money, digital marketing offers huge scopes and opportunities to make money with its diverse skills including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and more. You can also consider combining several digital marketing skills to create a marketing mix strategy such as affiliate marketing and content marketing to build a successful online business.
Search engine optimization or SEO
SEO or search engine optimization is a fundamental requirement of a digital marketing process. Once you have understood the basic specifications of SEO, you can start making money either using this skill alone, or you can add this skill to your marketing mix such as integrated content marketing to generate huge profits.
Search engine optimizing is a process to enhance visibility of your content such as article organically in Google, Bing, or any other search engine.
Every search engine has an algorithm to show results on the search engine results page (SERPs) based on specific search terms and search intents where the most relevant content takes place on the top and the list shows the result accordingly.
Search engines regularly updates their algorithms to prevent the manipulation and filters contents that don’t deserve to show up on the search engine results pages (SERPs).
SEO skill is highly respected among all industries and you can earn a good living offering your SEO jobs to brands. Also, you can attract huge traffic to your business using this skill.
Check out our practical SEO course here.
Search engine marketing or SEM
While SEO takes a certain time to produce results organically, and if you don’t have much time – there is a way called SEM or search engine marketing which can produce results almost instantly. This is the fastest way of marketing as well as growing any business or brand in the crowded competitive marketplace.
SEM or search engine marketing is a paid advertising method where you pay search engines to appear on their result pages and related online networks to catch huge eyeballs and drive traffic or sell your products or services directly.
You can explore different types of advertising options including pay per click (PPC), cost per mille (CPM), or cost per acquisition (CPA) to promote any product, service, or business. A few most popular platforms among search engine marketing professionals include Google Ads, Facebook Ads, and more.
Related Topic – The ultimate guide to Google Ads.
You can make a lot of money by properly using your SEM skill in both, your own online business and offering SEM services for others.
Content marketing involves creating and publishing relevant content on specific digital media for promoting any brand, product, or service by guiding prospective customers to move through a buying funnel.
A variety of content formats you can create to market your business including blogs, white papers, articles, eBooks, social media contents, updates and offers, images, infographics, case studies, videos, newsletters, pamphlets, webinars, podcasts, and many more.
Content marketing is a large field and you can integrate several marketing approaches to provide a unique brand message to your target audience.
Quality of content is a major determining factor of your ranking on search engine results pages (SERPs). However, professional content marketers can increase sales as well as profits predictably, therefore, they are highly respected among all businesses nowadays.
Social media marketing or SMM
As most people are hangout on several social media platforms in today’s modern lifestyle, businesses are found themselves forced to use several social media as marketing channels. Social media marketing or SMM is nothing but promoting any business, products, or services using relevant social media channels.
Popular social media platforms that are mostly used by social media marketing experts include Facebook, LinkedIn, Pinterest, Twitter, Instagram, and WhatsApp among others. Social media marketing has been found very effective in increasing awareness and engagement regarding any business, product, or service.
You can create an organized social media campaign to drive traffic, enhance engagements with prospects and customers, and solve problems and queries to build a strong relationship with your target audience.
Social media marketing can be both, eighter paid social media marketing, or organic social media marketing. Social media marketing strategies such as influencer marketing, collaboration content marketing, etc., are very helpful for generating results faster. However, if you can learn social media marketing effectively, you can earn a lot of money in no time.
With the significant advancements of mobile technology and the increasing number of users day by day, mobile devices came to the field of marketing with lots of facilities. Mobile marketing isn’t an absolutely different branch of marketing, but it involves a little bit of customization of marketing contents and channels for use on mobile devices.
Mobile marketing strategies improve two-way communications between businesses and customers through mobile devices. It has been found beneficial in mobile-based sales and mobile eCommerce.
As mobile marketing is getting a serious position in the trending growth of digital marketing, there is no doubt a sober amount of earning can be generated using mobile marketing skills.
Email marketing has been positioning among top strategies in the digital marketing industry for many years. Businesses used to send engaging commercial messages via emails to their subscribed audience.
Since automation has been applied to email marketing, this strategy became more fruitful and popular among marketers. You can send personalized emails to your potential customers as per their behavior on your emails.
Email marketing became an essential part of marketing which is combined with almost all types of marketing strategies nowadays. You can make a serious amount of money if you can utilize emails for your marketing campaign efficiently.
Affiliate marketing is typically a performance-based marketing strategy where you promote other’s products or services and earn a certain commission on each sale.
You can choose a company to promote its product or service by making a private collaboration or you can join an affiliate marketplace such as Amazon, Flipkart, and Clickbank to promote diverse types of products or services listed by a variety of companies. But it’s important to choose a specific niche so that you can establish your own personal brand.
Many people think that affiliate marketing is just promoting others’ products randomly, but it’s not so easy as selling is hard. Before you promote any product or service using affiliate marketing strategies, you will need to develop your personal brand and create a list of audience who relate to your niche and trust you.
Affiliate marketing offers a huge opportunity to earn money. If you can automate your whole affiliate system, it will be a money machine for you that will generate revenues while you sleep.
Different job roles in digital marketing
Digital marketing executive – job roles of a digital marketing executive include planning and executing digital marketing campaigns. Also, you will need to track the results and optimize the campaign as per requirement.
Digital marketing manager – job roles of a digital marketing manager include organizing the overall digital marketing strategies of a business. Digital marketing managers control all the marketing campaigns by breaking them into bite-sized tasks and provide team members to complete within a certain period. However, the role of a digital marketing manager plays a significant role in the success of a business.
SEO executive – an SEO executive aims to rank a content or the website on the search engine results pages or SERPs by performing certain relevant tasks according to the search engines’ algorithms.
Social media expert – the roles of a social media expert include combining several marketing strategies to strengthen the social media presence of the company by increasing visibility, engagements, and customer relationships.
Search engine marketer – the primary role of a search engine marketer is to increase ROI (return of investment) through creating paid advertising campaigns within a given budget. Search engine marketers work on keyword research, competitor analysis, paid marketing bidding, and many more.
Content marketing manager – content marketing managers focus on creating and distributing diverse types of relevant and valuable content to attract potential customers organically. Content marketing managers guide potential customers to move through a funnel of the buying process and increase the company’s overall sales and profits with the help of relevant content.
Future of digital marketing
With the shifting scenario of the entire marketing industry from traditional marketing approaches to digital marketing strategies, this field looks likely to stay relevant for a long time in the coming future for making high-income careers.
Lets’ have a look at data, as per the Goldman Sachs report, in India alone, the digital marketing industry is going to be worth 160 billion US dollars by 2025. It’s almost thrice of the current worth. This data is enough to make us aware of the future scopes of digital marketing.
This means, if one can learn the digital marketing skills properly and implement these skills with an organized career plan, chances are very high that he or she can become rich faster.
Although digital marketing is one of the fastest and easiest ways of becoming rich nowadays, like any other field, you will need a lot of dedication and purposeful persistence to make a successful career in the digital marketing industry. However, if you put your 100 % and make a habit of continuous learning in this always-evolving field, you can definitely get success faster than in any other field.
For learning all the digital marketing skills practically along with live projects, consider joining 7Boats Academy’s digital marketing course which is globally praised for its in-depth curriculum. Besides, you will get 100 % entrepreneurship or placement supports after successful completion of the course. For any query, contact [email protected].