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Digital marketing salary for freshers & Professionals in India – Complete Guide

by | Updated on: Nov 6, 2022 | Digital Marketing | 10 comments

Digital Marketing Salary in India
Digital Marketing Salary in India

The entire digital marketing industry is drastically increasing day by day. Students and professionals are always looking for digital marketing career-related information like what types of jobs are available in digital marketing, Digital marketing salary for freshers in India, digital marketing salary for experienced people and so on.

The digital marketing industry is a huge industry and a variety of types of jobs and career opportunities are available in this field. Salaries in the digital marketing field widely vary depending on several factors-

Factors That Influence Salaries in the Digital Marketing Industry

1. Digital Marketing Skills and Certifications

Your salary obviously depends on your digital marketing skills and certifications. The more skills you will have, the higher digital marketing salary you may get. Sometimes high skilled students don’t care about certifications. But in case you are applying for jobs, I highly recommend you evidence your skills with certifications and real projects.

2. Job Types and Roles

Different types of jobs have different roles as well as pay scales. For example, the salary of a digital marketing manager is higher than a social media manager. The more roles you can perform, the better.

3. Experience

Experiences is one of the major factors that influence salaries in all industries and it’s also true in the digital marketing industry. More experience means more hands-on expertise with real projects (More project exposure). The more you gather experience, the higher package you will get.

4. Academic Qualifications

Though in a digital marketing career, skills are more important than academic qualifications, but sometimes having an academic degree or diploma gives advantages in certain companies’ recruitment criteria. Academic qualifications may help stand out among others while added in the resume.

Related reading: How to make a digital marketing resume?

5. Type and Size of the Organization

Large corporations always offer higher salary packages than other companies. Fast-paced growing companies also offer good salary packages. Make sure you apply to a company that is focused on the digital marketing area for its growth instead of creating only an online presence.

6. Job Locations

The location of the job site also influences digital marketing salaries. Companies situated in tier-1 cities offer higher digital marketing salary packages than tier-2 cities. Some cities are IT and digital-focused cities like Bangalore, Gurgaon always pay higher than other areas.

Salary of a Digital Marketer in India as per experience

What is the salary of a digital marketer in India?

In India, the digital marketing salary of a fresher / junior candidate (0-2 yrs exp.) can be anything from ₹1,20,000 to ₹4,00,000 per year depending on his or her skills, expertise, job location & job role such as SEO executive, PPC specialist, Content Marketer, Social Media Marketer etc.

Sr. digital marketing executives of 2-6 yrs exp. can earn ₹3,60,000 – ₹6,50,000 per year in India

Mid level professionals / digital marketing managers (7-14 yrs exp.) can earn average ₹6,80,000 – ₹12,00,000 per year in India

Sr. level digital marketing managers (15+ yrs exp.) can earn average ₹12,50,000 -₹30,00,000 per year or more. 

This is an average figure and company to company or as per market situation/economy, this pay-scale may vary. 

Digital Marketing Salary for Freshers & Professionals in India

In India, the digital marketing salary of a fresher candidate can be anything from Rs 1,20,000 to Rs. 4,00,000 per year depending on his or her skills and expertise. It’s only for entry-level digital marketers and may increase with experience and additional specialized skills.

Joining the digital marketing industry is a great choice for students and professionals to make a handsome career faster. A fresher candidate can earn Rs. 15,000 – Rs. 30,000 per month in India depending on skills, job roles, and location.

Here’re some job types where you can start your digital marketing career.

Salary of Digital Marketing Manager in India

A digital marketing manager handles the overall digital marketing campaigns of a company. Digital marketing managers should have the capability to manage all kinds of digital marketing campaigns like content marketing, email marketing, search engine marketing, search engine optimization, etc.

Job roles include planning, executing, optimizing, ROI analysis, KPI analysis, and more. The salary of a digital marketing manager can be anything between Rs. 300,000 to Rs.500,000 at the starting point for a fresher candidate in India. Generally, companies prefer experienced candidates for this post. But a few freshers get this opportunity for their talent and performance.

Related Reading: Digital Marketing career in India

Salary of Pay Per Click Specialist in India

Pay per click or PPC is one of the in-demand skills in digital marketing industry. It’s also known as SEM (Search Engine Marketing) specialist. PPC specialist provides ideas and strategies to the company for paid advertising with ROI analysis. A PPC specialist should have an in-depth knowledge of consumer psychology for CTAs (Call to Actions).

Job roles include paid ad campaigns creation, management, and ROI optimization. PPC specialist manages paid ads on different search engines like Google, Bing and also manages ad campaigns on social media platforms like FB, LinkedIn, and others.

The salary of a PPC or SEM specialist can be anything from Rs. 250,000 to Rs. 350,000 per year at the starting time and increase gradually with the experience.

SEO Specialist Salary in India

SEO or Search Engine Optimization is an evergreen career option in the digital marketing field and it’s an all-time in-demand skill. SEO is a process to increase a company’s visibility in search results and drive traffic organically.

Job roles include writing SEO content, building links, keyword research, etc. An SEO expert can get jobs in several profiles like SEO executive, SEO analyst, SEO strategist, SEO team leader, and SEO manager.

In India, an SEO fresher candidate can get anything from Rs. 1,20,000 to Rs. 400,000 per year depending on experience and expertise.

Salary of Content Marketer in India

Content marketing is a process to create and promote great contents to aware, to educate, to create interest, and to convert a target audience. It’s a bridge to connect sellers to prospective buyers.

Content marketing can be either free content marketing as well as paid, or a mix. Content marketing involves 2 steps –

  • content creation
  • content promotion

The content creation process includes content writing, copywriting, content designing, scriptwriting, and more. The content promotion process includes content publishing, content improving and refreshing, content performance optimization, analytics, etc.

A variety of types of contents available on the internet like articles, podcasts, infographics, videos, etc. Content marketing involves different strategies and channels like social media, e-mails, websites, apps, and more.

Job roles of a content marketer include creating, improving, and promoting content according to business goals and target audience. A content marketer also optimizes and analyzes the campaign results.

A fresher content marketer can get anything from Rs. 300,000 to Rs. 800,000 depending on job profiles and roles.

Salary of Social Media Marketing Specialist in India

Social media became the first step of brands’ marketing campaigns nowadays. Billions of social media users forced businesses to create social media presence before starting any other marketing process. Various types of goals can be achieved through social media channels like engagements, awareness, sales, building a community, etc.

SMM or social media marketing can be done through freeways, paid ways, or with a mix. Several social media channels are available on the internet like Facebook, Instagram, Twitter, LinkedIn, and many more.

Social media marketers should have a thorough knowledge of different social media channels. Job roles include curating engaging contents, executing ad campaigns, driving traffic to websites, answering queries, and many more. Social media marketing specialists are knowledgeable in multiple social media marketing tools like Buzzsumo, Hootsuite, and many more.

Though the growth opportunity is very high, for a social media specialist fresher candidate the starting salary can be anything between Rs. 150,000 to Rs. 300,000 per year.

Sample Salary Data & Salary Growth of the students of Seven Boats Academy

Monthly average salary for non graduate or graduate freshers passing out from Seven Boats
Monthly average salary for non graduate or graduate freshers passing out from Seven Boats: Year 2018-20. Location: Kolkata, India
Monthly average salary of professionals shifting towards digital marketing field after passing out from Seven Boats
Monthly average salary of professionals shifting towards digital marketing field after passing out from Seven Boats Year: 2018-2020
Digital marketing salary for freshers & Professionals in India - Complete Guide 4 - average salary growth 5 years
Salary growth rate of students of Seven Boats

Final Words:

This information is variable from time to time as per industry trends. Your skills with proven real projects are your main weapons to get a good package in digital marketing industry.

Our digital marketing course in India is based on 100 % practical and job-oriented skills.

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



  1. Vivek verma

    its a great information about salary in digital marketing industry for fresher at all level

  2. Raj singh

    No doubt digital marketing offers a grooming career for fresher youth. It’s one of the fastest emerging fields that require a creative skill set. learn it from a good digital marketing institute.

  3. Arun

    Brilliant Article, salary package of Digital Marketing. Thanks

  4. Rahul Ganguly

    Very insightful post
    Digital Marketing is now a booming career for all.
    Being a professional It’s always been a curiosity about salary. I have researched a lot about this topic . But nowhere I cannot find a suitable answer. Here I have found not only about salary but also what are the things That Influence Salaries.
    Thank you for making my path easier.

  5. teja aswani

    Hello, I’d want to say that it is an excellent platform for me to gain the information and expertise that I require, as well as a wonderful blog. Thanks & Regards, Teja Aswani, digitalmarketingintelugu.in

  6. Rana Roy

    Thanks for sharing your views with us about what are Digital Marketing salary. You have cleared all the doubts as well as queries. Here, I also have some information quite related to your topic i.e. which institute is providing the best digital marketing course with placements.

  7. aadme

    Salary of Digital Marketing is a complex topic. It differs from company to company. When I was offered its intership they were told that they would pay 5k/month. I know it was underpaid if I need experience i had to take that offer.

    However ,Digital Marketing is gaining lot of traction these days, especially from India.

    I am sure that most of my fellow colleagues would love this topic. The point is it is very diffult to finds such informational blogs. I found very few of such blog posts which has ideal information like this.

    I would love to follow 7boats.com all the blogs to know more information about it.

    Lately I happen to read the similar blog whose link is followed i found informational as well. here is its address you can click here and know more.



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