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Digital marketing salary for freshers and Experienced Professionals in India – Complete Guide

by | Updated on: Oct 5, 2023 | Career Guides, Digital Marketing 101, Digital marketing Salaries | 12 comments

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Digital Marketing Salary in India
Digital Marketing Salary in India

Are you considering a career in digital marketing? It is one of the most rewarding and dynamic jobs available, but have you considered what your salary might look like? Depending on whether you’re a fresher or an experienced professional, it can vary drastically. If you’re looking into a job in digital marketing, this blog post provides important insights into the salaries here in India for both freshers and experienced professionals alike. Read on to find out average salaries at different levels of experience so that you can make the best decision for yourself!

The entire digital marketing industry is drastically increasing day by day. Students and professionals are always looking for digital marketing career-related information like what types of jobs are available in digital marketing, Digital marketing salary for freshers in India, digital marketing salary for experienced people and so on.

The digital marketing industry is a huge industry and a variety of types of jobs and career opportunities are available in this field. Salaries in the digital marketing field widely vary depending on several factors-

Factors That Influence Salaries in the Digital Marketing Industry

1. Digital Marketing Skills and Certifications

Your salary obviously depends on your digital marketing skills and certifications. The more skills you will have, the higher digital marketing salary you may get. Sometimes high skilled students don’t care about certifications. But in case you are applying for jobs, I highly recommend you evidence your skills with certifications and real projects.

2. Job Types and Roles

Different types of jobs have different roles as well as pay scales. For example, the salary of a digital marketing manager is higher than a social media manager. The more roles you can perform, the better.

3. Experience

Experiences is one of the major factors that influence salaries in all industries and it’s also true in the digital marketing industry. More experience means more hands-on expertise with real projects (More project exposure). The more you gather experience, the higher package you will get.

4. Academic Qualifications

Though in a digital marketing career, skills are more important than academic qualifications, but sometimes having an academic degree or diploma gives advantages in certain companies’ recruitment criteria. Academic qualifications may help stand out among others while added in the resume.

Related reading: How to make a digital marketing resume?

5. Type and Size of the Organization

Large corporations always offer higher salary packages than other companies. Fast-paced growing companies also offer good salary packages. Make sure you apply to a company that is focused on the digital marketing area for its growth instead of creating only an online presence.

6. Job Locations

The location of the job site also influences digital marketing salaries. Companies situated in tier-1 cities offer higher digital marketing salary packages than tier-2 cities. Some cities are IT and digital-focused cities like Bangalore, Gurgaon always pay higher than other areas.

Digital Marketing Salary in India: Freshers vs Experienced Professionals

Answer: The average salary of digital marketing in India for freshers is around Rs. 3-5 lakhs per annum, while experienced professionals can earn anywhere between Rs. 6-15 lakhs per annum, depending on their skills, experience, and the company they work for.

Digital marketing salary in India for Freshers

Digital marketing has been a rising career trend in India, with companies heavily investing in online campaigns. As a result, freshers are seeking out opportunities in this field with the hopes of lucrative salaries. In India, the starting salary for a fresher in digital marketing can range from INR 10,000 to INR 30,000 a month depending on the company and location. However, this amount can increase substantially with experience and demonstrated skills. The demand for digital marketing professionals continues to grow, offering a promising career path for those willing to put in the effort and stay up to date with the changing trends in the industry.

Salary of a Digital Marketer in India as per experience levels

What is the salary of a digital marketer in India?

In India, the digital marketing salary of a fresher / junior candidate (0-2 yrs exp.) can be anything from ₹1,20,000 to ₹4,00,000 per year depending on his or her skills, expertise, job location & job role such as SEO executive, PPC specialist, Content Marketer, Social Media Marketer etc.

Sr. digital marketing executives of 2-6 yrs exp. can earn ₹3,60,000 – ₹6,50,000 per year in India

Mid level professionals / digital marketing managers (7-14 yrs exp.) can earn average ₹6,80,000 – ₹12,00,000 per year in India

Sr. level digital marketing managers (15+ yrs exp.) can earn average ₹12,50,000 -₹30,00,000 per year or more. 

This is an average figure and company to company or as per market situation/economy, this pay-scale may vary. 

Digital marketing salary in India for Experienced Professionals

In recent years, digital marketing has become an incredibly important field in India. As companies shift their focus to an online presence, the demand for experienced digital marketing professionals has skyrocketed. The good news for those with experience in this field is that the salaries are quite attractive. Experienced professionals in digital marketing in India can expect to earn upwards of INR 10 lakh per year, with opportunities for growth and advancement in their careers. So, if you’re looking for a career that offers both financial stability and the ability to innovate and make an impact, digital marketing is a field worth considering.

Digital Marketing Salary for Freshers & Professionals in India

In India, the digital marketing salary of a fresher candidate can be anything from Rs 1,20,000 to Rs. 4,00,000 per year depending on his or her skills and expertise. It’s only for entry-level digital marketers and may increase with experience and additional specialized skills.

Joining the digital marketing industry is a great choice for students and professionals to make a handsome career faster. A fresher candidate can earn Rs. 15,000 – Rs. 30,000 per month in India depending on skills, job roles, and location.

Here’re some job types where you can start your digital marketing career.

Salary of Digital Marketing Manager in India

A digital marketing manager handles the overall digital marketing campaigns of a company. Digital marketing managers should have the capability to manage all kinds of digital marketing campaigns like content marketing, email marketing, search engine marketing, search engine optimization, etc.

Job roles include planning, executing, optimizing, ROI analysis, KPI analysis, and more. The salary of a digital marketing manager can be anything between Rs. 300,000 to Rs.500,000 at the starting point for a fresher candidate in India. Generally, companies prefer experienced candidates for this post. But a few freshers get this opportunity for their talent and performance.

Related Reading: Digital Marketing career in India

Salary of Pay Per Click Specialist in India

Pay per click or PPC is one of the in-demand skills in digital marketing industry. It’s also known as SEM (Search Engine Marketing) specialist. PPC specialist provides ideas and strategies to the company for paid advertising with ROI analysis. A PPC specialist should have an in-depth knowledge of consumer psychology for CTAs (Call to Actions).

Job roles include paid ad campaigns creation, management, and ROI optimization. PPC specialist manages paid ads on different search engines like Google, Bing and also manages ad campaigns on social media platforms like FB, LinkedIn, and others.

The salary of a PPC or SEM specialist can be anything from Rs. 250,000 to Rs. 350,000 per year at the starting time and increase gradually with the experience.

SEO Specialist Salary in India

SEO or Search Engine Optimization is an evergreen career option in the digital marketing field and it’s an all-time in-demand skill. SEO is a process to increase a company’s visibility in search results and drive traffic organically.

Job roles include writing SEO content, building links, keyword research, etc. An SEO expert can get jobs in several profiles like SEO executive, SEO analyst, SEO strategist, SEO team leader, and SEO manager.

In India, an SEO fresher candidate can get anything from Rs. 1,20,000 to Rs. 400,000 per year depending on experience and expertise.

Salary of Content Marketer in India

Content marketing is a process to create and promote great contents to aware, to educate, to create interest, and to convert a target audience. It’s a bridge to connect sellers to prospective buyers.

Content marketing can be either free content marketing as well as paid, or a mix. Content marketing involves 2 steps –

  • content creation
  • content promotion

The content creation process includes content writing, copywriting, content designing, scriptwriting, and more. The content promotion process includes content publishing, content improving and refreshing, content performance optimization, analytics, etc.

A variety of types of contents available on the internet like articles, podcasts, infographics, videos, etc. Content marketing involves different strategies and channels like social media, e-mails, websites, apps, and more.

Job roles of a content marketer include creating, improving, and promoting content according to business goals and target audience. A content marketer also optimizes and analyzes the campaign results.

A fresher content marketer can get anything from Rs. 300,000 to Rs. 800,000 depending on job profiles and roles.

Salary of Social Media Marketing Specialist in India

Social media became the first step of brands’ marketing campaigns nowadays. Billions of social media users forced businesses to create social media presence before starting any other marketing process. Various types of goals can be achieved through social media channels like engagements, awareness, sales, building a community, etc.

SMM or social media marketing can be done through freeways, paid ways, or with a mix. Several social media channels are available on the internet like Facebook, Instagram, Twitter, LinkedIn, and many more.

Social media marketers should have a thorough knowledge of different social media channels. Job roles include curating engaging contents, executing ad campaigns, driving traffic to websites, answering queries, and many more. Social media marketing specialists are knowledgeable in multiple social media marketing tools like Buzzsumo, Hootsuite, and many more.

Though the growth opportunity is very high, for a social media specialist fresher candidate the starting salary can be anything between Rs. 150,000 to Rs. 300,000 per year.

Sample Salary Data & Salary Growth of the students of Seven Boats Academy

Monthly average salary for non graduate or graduate freshers passing out from Seven Boats
Monthly average salary for non graduate or graduate freshers passing out from Seven Boats: Year 2018-20. Location: Kolkata, India
Monthly average salary of professionals shifting towards digital marketing field after passing out from Seven Boats
Monthly average salary of professionals shifting towards digital marketing field after passing out from Seven Boats Year: 2018-2020
Digital marketing salary for freshers and Experienced Professionals in India - Complete Guide 4 - average salary growth 5 years
Salary growth rate of students of Seven Boats

Digital Marketing Industry Trends in India

As one of the fastest-growing economies in the world, India has seen significant developments in its digital marketing industry in recent years. With the rise of e-commerce and increased internet penetration, companies are vying for a competitive edge in the digital space, resulting in a host of innovations and trends.

These include more personalized content, omnichannel marketing strategies, increased use of artificial intelligence and machine learning, and a growing focus on mobile optimization. With the ever-increasing popularity of social media platforms and the significant role they play in shaping consumer behavior, businesses are also investing more in influencer marketing, leveraging the power of social media stars to increase brand visibility and engagement. Overall, the digital marketing industry trends in India are dynamic and constantly evolving, making it a fascinating and exciting space to watch.

Skills required to stay competitive and relevant

In today’s fast-paced and constantly evolving job market, it is essential to possess a range of skills that can keep you competitive and relevant. Gone are the days when one could rely solely on a college degree or a few years of experience in the workplace. Now, it is imperative to have a combination of technical, soft, and transferable skills that make you stand out from the crowd. These may include skills such as proficiency in a specific software, ability to communicate effectively with clients, problem-solving, adaptability, and creativity. By cultivating and continuously expanding these skills, you will not only increase your chances of landing your dream job but also thrive in your career for years to come.

Must Have Qualities of a digital marketing professional in India

In today’s fast-paced world, digital marketing is an essential tool that drives businesses to success. A digital marketing professional in India needs to have a combination of skills and qualities that can make them stand out in the crowd.

Firstly, they should be well-versed in the latest digital marketing trends, techniques, and platforms. This will ensure that they can navigate the ever-changing landscape of the digital marketing world with ease.

Secondly, they should be data-driven and analytical in their approach to work, as digital marketing campaigns are heavily reliant on data and metrics.

Thirdly, great communication skills are a must-have quality as they will need to collaborate and liaise with different teams and stakeholders. Lastly, a true passion for digital marketing and a willingness to learn is what will set a successful digital marketing professional apart from the rest.

List of qualities and strengths needed to succeed in the field

In any field, succeeding takes a combination of the right qualities and strengths. For those looking to excel, it’s essential to have a strong and positive attitude. Being goal-oriented, with a clear vision of what you want to achieve is also important. You’ll need to have excellent communication skills to build strong relationships with colleagues and clients.

Adaptability and problem-solving abilities are essential, as well as a willingness to learn new techniques or technologies. In addition, attention to detail, time management skills, and tenacity, are key aspects for success. With these qualities and strengths, you’ll have the foundation needed to excel in any field you choose.

Benefits of Pursuing a Career in Digital Marketing industry

The digital marketing industry has become vast and dynamic in recent times, creating various job opportunities and career paths for aspiring professionals. Pursuing a career in digital marketing brings numerous benefits, such as the chance to constantly improve and develop new skills, network with like-minded individuals, and work on exciting projects that could profoundly impact a company’s success.

Digital marketing also provides job security, as the industry is not likely to decline anytime soon. With the rise of social media, online shopping, and mobile technology, the need for digital marketing professionals continues to grow. Whether you’re interested in search engine optimization, content marketing, or social media advertising, the digital marketing industry is undoubtedly a promising career path for anyone who’s passionate about technology, creativity, and innovation.

List of advantages over other professions in India

With a growing economy, India boasts a multitude of opportunities. And with that, comes a variety of professions to choose from. However, some industries stand out above the rest when it comes to satisfaction and success. For example, the tech industry is thriving in India and offers one of the highest paying professions.

Additionally, healthcare professionals are highly sought after and offer job security along with immense job satisfaction. The legal profession also has great potential for growth and a promising income. These are just a few of the advantages that these professions have over others in India. For those seeking a rewarding career with ample opportunities, these professions are definitely worth considering.

Best Institutes to learn digital marketing courses and certifications

As the world becomes increasingly digital, it’s no surprise that digital marketing skills are in high demand. Whether you’re interested in starting a career in digital marketing or looking to upskill, choosing the right institute for your digital marketing course or certification is crucial. Luckily, there are a wealth of options available for anyone looking to learn. From universities to online learning platforms, it can be hard to know where to start. However, with a little research, you can find the institute that’s right for you and set yourself up for success in the ever-evolving world of digital marketing.

Related reading: Top 10 digital marketing institutes in India

Digital marketing in India is an ever-growing industry with tremendous potential. The salaries for both freshers and experienced professionals are quite attractive, and the list of job roles that one can take up keeps expanding. India is a key market both for local and global digital marketing initiatives, so there will be a high demand for skilled professionals here in the future.

In addition, pursuing a career in this field comes with its own unique set of benefits, making it an ideal choice for anyone looking to start their professional journey on the right foot. With access to world-class educational institutions offering excellent courses in digital marketing, there really isn’t any excuse to not try your luck in this competitive yet lucrative industry. As they say, “The sky’s the limit” – start your learning journey today and see where it takes you!

Final Words:

This information is variable from time to time as per industry trends. Your skills with proven real projects are your main weapons to get a good package in digital marketing industry.

Our digital marketing course in India is based on 100 % practical and job-oriented skills.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



  1. Vivek verma

    its a great information about salary in digital marketing industry for fresher at all level

  2. Raj singh

    No doubt digital marketing offers a grooming career for fresher youth. It’s one of the fastest emerging fields that require a creative skill set. learn it from a good digital marketing institute.

  3. Arun

    Brilliant Article, salary package of Digital Marketing. Thanks

  4. Rahul Ganguly

    Very insightful post
    Digital Marketing is now a booming career for all.
    Being a professional It’s always been a curiosity about salary. I have researched a lot about this topic . But nowhere I cannot find a suitable answer. Here I have found not only about salary but also what are the things That Influence Salaries.
    Thank you for making my path easier.

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    Hello, I’d want to say that it is an excellent platform for me to gain the information and expertise that I require, as well as a wonderful blog. Thanks & Regards, Teja Aswani, digitalmarketingintelugu.in

  6. Rana Roy

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  9. Oh Translate

    Great article on the topic! It’s interesting to see how digital marketing salaries vary across different industries and roles in India.


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