I think, it won’t be quite a strong statement if I disagree with the people who think that the future will be about an increased amount of content...
Digital Marketing 101
Digital marketing tips, Web marketing strategies, Online marketing ideas, information and infographics.
How To Select The Right Image to Grab Attention Of Your Target Audience
by Debajyoti Banerjee | Updated on: Aug 25, 2023 | Digital Marketing 101, How-To Guides
As they say, an image can tell a thousand stories. But, why should you bother while you have only one to tell? In this case, it is important to...
The Role of Intelligent Personal Assistants (IPAs) Today
by Debajyoti Banerjee | Updated on: Oct 8, 2023 | Digital Marketing 101
What are Intelligent Personal Assistants (IPAs) ? Intelligent Personal Assistants (IPAs) are software programs that use artificial intelligence (AI)...
Online Display Ads: Is CTR Everything?
by Debajyoti Banerjee | Updated on: Nov 3, 2019 | Digital Marketing 101
The measurement of Click through Rate or CTR has always been the most powerful metric in the domain of online ads. Back in the early 1990s, the CTR...
Can Digital Marketing be learnt from traditional methods?
by Debajyoti Banerjee | Updated on: Nov 3, 2019 | Digital Marketing 101
Long before the internet came into our lives, marketing was already centuries old. The earliest and the most primitive marketing method recorded in...
Know Your Readers, Make Your Job Easier
by Debajyoti Banerjee | Updated on: Nov 3, 2019 | Digital Marketing 101
What is the most common grouse of a digital marketer or even a digital marketing team? There is not enough content! Some online marketing firms work...
Your Guide to the Right PPC Partner
by Debajyoti Banerjee | Updated on: Nov 3, 2019 | Digital Marketing 101
PPC is a very demanding field. Even when you apply yourself to it round the clock, it seems impossible to keep track of every new update and...
Google Analytics and Some Related Headaches
by Debajyoti Banerjee | Updated on: Nov 3, 2019 | Digital Marketing 101
Pick up any digital marketer around and ask the person: which tracking platform do you use and why. The answer will be Google Analytics, nine out of...
The Big Content Hurdle: Bridging the Generation Gap
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | Content Writing, Digital Marketing 101
The internet is for everyone. Or so it seems! The content that you publish for your brand targets consumer groups. But this kind of targeting...
Replicating Runaway Success of Content Pieces
by Debajyoti Banerjee | Updated on: Nov 3, 2019 | Digital Marketing 101
Who does not want to succeed again? Everything that hits the highway to success has many takers who want to imitate the winning formula. In my...
Some Major SEO Myths Busted – Most common SEO myths
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | SEO, Digital Marketing 101
Top SEO Myths You Should Never Follow :) It is very difficult to spread around misinformation and misguided knowledge about age-old subjects like...
Digital Marketing for Small Businesses Simplified
by Debajyoti Banerjee | Updated on: Jun 22, 2022 | Digital Marketing 101
Digital marketing for small businesses - The internet has the power to amplify. It can blow up a small ripple into an all-consuming wave. This is no...