It is very difficult to spread around misinformation and misguided knowledge about age-old subjects like physics or even economics. That is because there are textbooks and archives to back claims and much is written about in the traditional sense. That is not the case for SEO. There are no century-old buildings housing departments to teach SEO. There are books and journals available in print and online but much of it is written from practice and experience. This gives rise to a number of false information about this domain. I had written about some of these myths & SEO misconceptions earlier on this blog. Today, I will highlight some other myths that I have come across in my work as an ‘SEO guy’!
SEO Myths #1: SEO is a kind of Ponzi scheme!
How wrong can anyone be! Many consider SEO to be nothing more than spam or even a scam! You cannot blame them for thinking so, though. I have come across several ‘SEO companies’ that deliver little after promising a lot. Like spiking up your website’s traffic by astronomical amounts in a matter of weeks, even days! SEO is not that. SEO is a systematic and structured approach to achieve results. And these results don’t come in within a few days or even a specified period of time. You can only predict the time frame required to spike up traffic. There cannot be any assurances made in this regard. Get rid of these misconceptions and the larger myth of SEO being a kind of Ponzi scheme will be dispelled.
SEO Myths #2: Google can sort out your mess
Google is the biggest name on the internet. Yet, there are some areas where it will not come to your help. For example, if your website is a jumble of confused URLs, mismatched title tags and poorly written, irrelevant content, Google will not untangle or sort through it. Despite all the algorithms and search crawlers, you have to understand that Google’s approach to websites is somewhat similar to that of human users. It steers clear of mess! Make it easier for Google to index your web pages by providing unique, value-added pages. Also, provide technical cues for the crawlers to find your web page from a million other choices that are available online.
SEO Myths #3: Rank 1 is all that matters
This is untrue as well. You will be surprised to find through a simple search that industry leaders in a particular domain may come in at rank 2 or 4. Does that affect their traffic? It does not. Because you have to keep in mind that more than the right keywords matching up to the search query, the content that goes along with the keywords is what matters more. The long-tailed keywords are often the ones that bring you quality online traffic, as opposed to those few magical keywords that you feel are all-important. Online users as well as Google falls for quality content and not how you measure up against keyword research and application.
SEO Myths #4: Google Answers kill SEO
This one is a rather new one. Have you noticed how Google answers your question directly before throwing up search results? It is through a feature through which Google answers your queries. Does that kill the practice of SEO? That is where the myth seeps in. The answer is a thumping no. If it were actually so, the number of internet searches and clicks on web links would go down drastically. Instead, it is going up! A Stone Temple study tells us that linked attribution comprises of about 74.3% of Google’s answers. It is also a fact that even when Google answers the question that a user types in, they still click through to the websites listed in the search results. In other words, SEO is still very much in the game.
True. And not true! True: social media networks like Twitter and Facebook are not used by Google directly in its ranking and indexing procedure. Not true: it has no effect on SEO. It does. When content is shared or distributed through social media, it surely rings a bell with the SEO division of your online business. With more links or mentions on social media, your linking structure is bolstered and that helps the SEO process in the larger scheme of things.
The Final Word
Understand SEO. Analyze and dissect it. Explore the options. But take nothing for granted because it trickles down from a source that you do not fully comprehend. It may be well-intended but ill-informed. I can say this from personal experience. Check up facts and figures before taking in information about SEO.
Do you have such myths or anecdotes to share? Paste them here and we can all talk about it.