Your business should promote itself by tweeting 2 to 3 times per day. Here are some facts about why your business should actively tweet:
- 85% of followers feel more connected with a small business after following them.
- About 70% of Twitter users are more likely to buy from brands that they follow on Twitter.
- About 40% of consumers learn about products and services from Twitter.
When is the best time to post on Twitter? If you want to get a lot of clicks on your tweets, you should post between 12 pm and 6 pm on the weekdays. Additionally, 5 pm is the best time to get your business’s tweets retweeted. Weekday tweets get much more activity than weekend tweets do but it also depends what type of business you are. B2B companies should tweet from Monday through Friday, while B2C companies should focus their efforts from Wednesdays through Sundays.
However, the most popular time to tweet and the best times to tweet for engagement differ across time zones, so it’s still important to experiment and find the times when your audience is most engaged.
Not sure what you should tweet? About 67% of Twitter users focus on tweets of products/services descriptions. Videos and links to blogs/articles are also popular among Twitter followers. Here are the highest performing types of content on Twitter:
- Text-based tweets with a link to a “how-to” blog or list-based content can get up to 85% more engagement.
- Tweeted images perform about three times better than videos in terms of “retweets”.
- Videos do get “liked” more than images; so use videos sparingly if you want to get some added power from your Twitter account.
Power Tip: Download a social media tool that lets you tie in all your social media accounts together (such as Hootsuite) to automate your Facebook, Twitter, and Pinterest accounts. Also, download the Twitter app for your mobile phone or tablet!
Steps to complete this task
Tweeting From Your Browser: You can tweet from your timeline by clicking the “What’s Happening?” box or by clicking the blue “Tweet” box in the top right corner of the website. Type your Tweet into the box, click the camera button in the corner to add photos or videos. You can also tweet surveys. Don’t forget about your 140-character limit! Be sure to use hashtags to categorize those Tweets and help them show more easily in Twitter search.
Tweeting From Your Mobile Device: Download the Twitter App from the iOS App Store or the Google Play Store. Once you enter your login information, click the pen square in the top right hand corner. Type your tweet into the box; under the box you can add a photo, video, GIF, or survey. Keep your Tweet to fewer than 140 characters. Click the Tweet button to post your Tweet.
What to Tweet: Use your Twitter to promote your products or services but don’t leave it at that. Tweet special promotions, what’s happening in your business, or simply join the conversation. Find relevant hashtags that are trending now, and join the conversation in a way that’s meaningful and authentic to your business. You can also post surveys. If you want to tweet a question, tweet it in the form of a survey! Your followers can also retweet it to their timeline to reach more than just your followers. Don’t forget to post a variety of photos, videos, and use those handy hashtags!
Still not sure what to tweet? Spend some time looking at competitors twitter accounts and/or companies that you admire. Look at all their tweets and see what got the most action and retweeting. Once you are familiar with what other people and businesses are doing on Twitter it will be easier for you to jump in!