Everyone wants a throbbing Facebook page with zillions of ‘Like’s and ‘Share’s! But few know how to make that happen! For surely, you have to ‘make it happen’ rather than sit around idly waiting for a viral blitzkrieg to strike up. There are some Facebook PR secrets that can do the job for you and make you a livewire on the world’s most favourite social networking circuit. These secrets are derived from statistical data and trends and not parsed from the diary of a social network doodler!
Trick One: The first and the most critical trick of Facebook PR is to add the right amount of news, cool quotient and your marketing message. This perfect blend of coffee, with the exact spoonful of sugar, milk and coffee powder, is what social networkers on your profile will sip up with vigour. And just like the coffee analogy, you need all three of them if you don’t want the coffee to be served bland. The news and updates grab the attention of the user, the cool quotient packed in acts as the element that people want to identify themselves with and finally, the marketing message served your purpose.
Trick Two: Facebook PR is not just about updating the coolest lines as explained in Trick One. You have to find the optimum number of updates that work for you. Too many updates within a short period of time dilutes the effect of every update while too long a gap will fade you out of users’ memory. So, strike a balance and check how much of shelf life you want to give every update. And every update that you put up must have a positive message. There is a lot of negativity anyway in people’s lives! You don’t need to add to it with your updates.
Trick Three: There is a debate as to whether your aim must be to get more ‘Like’s or ‘Share’s. The opinion of the experts is to go for ‘Share’s. That way your content can be viewed by people beyond your social networking circle. Encourage people to share your web pages and web links and provide them with easy and convenient sharing options. Sharing on Facebook is similar to word of mouth publicity. You can get a much better response from Facebook PR if you get more number of ‘Share’s.