Facebook has hardly left any space for creativity, when it comes to designing the layout of a Facebook Fan page or rather business page. It comes with a standardized look and feel. In fact, the only thing that you can customize is the profile picture. Thus, the only way to get noticed through your Facebook business page is to post quality content. And by content, we mean both images and articles or blogs. We have already discussed few infographics on how you can have better presence on Facebook and in this post we would cover few more points.
A study was recently conducted by EyeTrackShop, which is a New York-based startup, measuring the effectiveness of both online and print ad campaigns. This study sought answers to what people are looking at on the business pages of Facebook. It was found that the walls of such pages attract the gazes of almost all the respondents. The content that you post on these business pages is very crucial. Thus, creating and publishing interesting content on a regular basis. The key here is to create content that are important or at least interest your fans. The post or image should add value to their lives. However, attracting your fans is just not enough. You need to retain the readers and for that, you need a proper call-to-action.
If Facebook has something that attracts the attention of viewers for a longer period, it is the walls of your business page. However, making it interesting enough is entirely your task. You need compelling content to help the business page build on itself. Also, remember that the Facebook wall posts work in reverse chronological order. This can make your task a little challenging, when it comes to compel your users to scroll down the business page, while keeping their attention and focus on your fan page wall.
Another interesting way to hold on to your readers’ attention is to cross-reference your previous status updates. This will compel the visitors to scroll down your page, and in the process, they will consume most of your content.
Pictures are one the best ways to attract the reader’s attention. And the smaller one gets more attention. According to the EyeTrackShop’s survey, as much as 85 percent of the people surveyed look at your profile pictures. The same theory applies when it comes to choosing a picture. Your audience must be able to relate with it and the picture must address the curiosity or need of your visitors.
It was also found that three quarters of the readers look at the picture that are larger in size. Thus, profile pictures also matters for the business pages and make sure you have a great one.