The Google app which comes built-in when you buy an Android device has many lesser known facts about it. These facts keep changing with time, as more modifications are done. If you have used Google, the search engine website, extensively, you know that this online giant rarely rests on its laurels! So, to keep yourself one step ahead, you have to work on knowing the updates as and when they roll out.
Check this out for fact: Google Home app clicks are considered as Direct Traffic in Google Analytics. You know that direct traffic, in SEO parlance, is the number of visitors who come to a website after typing in the URL name in their browsers. Anyone searching for some information and then visiting the website is termed as referral or indirect traffic. This changes a little when you use the search box of Google Home installed in your smartphone.
As is evident, the query you generate in the Google Home app is answered by gleaning information from some web page or the other. You can find out the source of any information shown on the search results. The twist comes when you check Google Analytics. When this sort of traffic should be placed under referral visitors, it is not so. You search on the Google website and then visit a webpage, you will be slotted under referral traffic. You do the same on Google Home app, you are categorized under direct traffic. You need to understand this and realize that the sudden spike you see in direct traffic to your website is probably due to searches and clicks through Google Home app.
There is another interesting snippet of information about Google app: it will return results of a search aborted probably due to patchy internet connection. So, if your search got aborted due to technical glitches of the internet, you will get your search results when connections are back to normal. Also, search results will be saved for future reference and use.