Reading up on Hummingbird or about umpteen other updates thrown at us by Google often makes you wonder why we really care about these! Google is certainly not the only search engine on the internet. How come we never care about algorithm updates of Yahoo or Bing? We don’t even know if they come up with updates! It is all Google for almost every internet marketer on the scene. The easy answer is definitely the fact that Google owns the lion’s share when it comes to the search engine scenario.
A whopping 83% of the online users come to Google for their searches. But this is not the only reason why sit up and take notice of every word that Google tells us. It is the clout that Google has in the internet marketing scenario that makes them the rulers. Because of such a staggering number of online users flocking to Google, internet marketing companies have no other option available to them. You flout the rules of Google and you lose out on the viewership and access to 83% of online users! No internet marketer can afford that kind of luxury.
But is all bad about Google’s supremacy on the internet? Certainly not! Despite their monopolistic hold on the online marketing industry, Google does not take its position for granted. They are always coming up with products and services that improve your online experience. For internet browsers they have Google Chrome, for website statistics, they have Toolbars and Analytics and for every other need of online users, they have the ubiquitous search box. You cannot walk away from Google because they are providing value-add to your online experience.
Take the Hummingbird update as an example. Doing away with several outdated updates and algorithms, the Hummingbird update is a revolutionary thought in the domain of SEO. With ‘intention’ centric searches instead of keyword-based searches, the online user has more power and control over the search results. Of course, internet marketers and companies have to toe the line and build up their SEO campaigns to accommodate this new way of thinking. But some time down the line, they will get adjusted and then the entire online search experience will be so much the better. All thanks to Big Brother Google!