The search engine giant Google has announced its new algorithm for searches. Code named Hummingbird, this algorithm replaces the older one by integrating the best of the previous ones and adding some new features as well. Before you hit the panic button to check your website’s status with regards to this new algorithm, do note that Google has pointed out that it has been using Hummingbird for the last one month. So, you can well understand that nothing major has happened with Hummingbird kicking in. You need not do anything different with your website or blog to grab Google’s attention in the new scheme of things.
The Hummingbird has come up on the foundation laid by previous algorithms, including Penguin and Panda. You may not face the Penguin and Panda anymore, but you have to understand that they are very much around, albeit in the guise of Hummingbird. Google still values quality content on websites, along with well-placed backlinks on related and authentic websites. The other requisites of Google’s previous algorithms, like relevant content and convenience of the crawlers to index your web pages, will still determine your website’s fate in the SERP pecking order.
The only change or modification, if you please, in Hummingbird is that the searches will be more ‘conversational’ or focused upon meaning and intention rather than just some keywords or key phrases. For example, if you type in ‘Nearest i-pod sellers in my locality’ into the Google search box, Hummingbird will bring you search results that take into account what you mean to find rather than bring up results containing keywords like ‘i-pod sellers’ and ‘locality’. This kind of search results will make it easier for common online users to look for and find what they are looking for rather than face pages of results that don’t point in any specific direction.
You must still be worrying to check up how your website fares on the Hummingbird meter. Here’s a simple task you can do: find out if there has been any major changes to your website’s ranking in the last month, especially for your primary keywords. If the answer is no, your website is doing ok on the Hummingbird scale! Otherwise, you can study the drop in rankings and then find ways to fix it.