In fact, the search giant has further notified that it wants to treat their customers as “a single user across all our products”. This, in turn, will help them to provide the users a much simpler and more intuitive user experience in Google.
There have been a lot of discussions going on about these changes. Some of the users as well as lawmakers are debating over how Google will store its user data after implementing the changes. Some are also panicking whether these changes will actually make it more difficult for users to protect their privacy. However, the brighter side of these changes will be enjoyed by the business owners advertising with Google. Once the search engine company starts sharing their user data across all its services, it can target the users with more specific advertisements. This, in turn, will help them to provide more effective results for business owners who advertise with Google.
To quote Perry Marshall, the co-author of the best-seller Ultimate Guide to Google AdWords and the owner of Perry S. Marshall & Associates – a Chicago based consulting firm, “This new change will make ads convert to sales better, and reduce waste by not serving irrelevant ads.” He further says that for pay-per-click advertisements, YouTube is a great place to invest, provided the advertisers know what they are doing. Though the video sharing site does not guarantee the best quality traffic, there is a lot of traffic coming to YouTube daily. And if Google serve ads on this site as well, based on searched items of the users as well as on items they received emails about in the last couple of days, it would be a significant advantage for the advertisers to better target people with more specific products and services.
Check out these online privacy infographics that are adding spice to this discussion.
Online Privacy Infographic
Internet Privacy Infographic