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Google’s Privacy Change – A Boon for Advertisers?

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Google privacy policy

Google’s new privacy policy is soon to prove good news for advertisers. But before getting into the details lets discuss a little more about the newly implemented (and much talked about) privacy policy of the search giant. Those who are using any of Google’s services such as Google +, Gmail, Calendar, Google search or YouTube are aware of this recent update. Google has send notification to all its users that the search engine giant is making some significant changes to its privacy policies and has already consolidated over 70 existing privacy documents into one major policy document. Furthermore, the search engine company is likely to combine user information provided on one of its services with other information available on any of Google’s other services.

In fact, the search giant has further notified that it wants to treat their customers as “a single user across all our products”. This, in turn, will help them to provide the users a much simpler and more intuitive user experience in Google.

There have been a lot of discussions going on about these changes. Some of the users as well as lawmakers are debating over how Google will store its user data after implementing the changes. Some are also panicking whether these changes will actually make it more difficult for users to protect their privacy. However, the brighter side of these changes will be enjoyed by the business owners advertising with Google. Once the search engine company starts sharing their user data across all its services, it can target the users with more specific advertisements. This, in turn, will help them to provide more effective results for business owners who advertise with Google.

To quote Perry Marshall, the co-author of the best-seller Ultimate Guide to Google AdWords and the owner of Perry S. Marshall & Associates – a Chicago based consulting firm, “This new change will make ads convert to sales better, and reduce waste by not serving irrelevant ads.” He further says that for pay-per-click advertisements, YouTube is a great place to invest, provided the advertisers know what they are doing. Though the video sharing site does not guarantee the best quality traffic, there is a lot of traffic coming to YouTube daily. And if Google serve ads on this site as well, based on searched items of the users as well as on items they received emails about in the last couple of days, it would be a significant advantage for the advertisers to better target people with more specific products and services.

Check out these online privacy infographics that are adding spice to this discussion.

Online Privacy Infographic

Source: FrugalDad

Online Privacy Infographic

Internet Privacy Infographic

Source: WordStream

Google and Facebook Privacy Infographic

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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