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Why Lifting Content is a Bad Idea

by | Content Writing | 0 comments

plagiarism or content lifting When we talk about lifting content or plagiarism, we are always talking about copyright and legal issues that will harm you. There is more to it than meets the eye on first glance. You will be facing more than just lawsuits from blogs and websites that you duplicate content from. If it was only limited to legal tangles, companies in offshore destinations will feel free to violate the norms because they know that their chances of being brought to the book are minuscule. In plagiarism, you will end up losing your online identity, something that will hurt you more than some lawsuits slapped on you.

Firstly, you may duplicate content from unknown, unpopular blogs or forums, even websites. Your readers may not find it possible to detect the original source of the article. But you cannot fool Google! With more sophisticated algorithms and search engine tools, Google can spot a duplicate web page the moment it crawls up against one. The aim of Google, and all other search engines in the fray, is simple. They are working to put up the best results according to the searches inserted by the online users. If they find that the results coming up are identical in some way, they will push down the content that was published at a later date. You lose out on Google’s SERP because of plagiarism. In other words, you miss the online marketing bus totally!

Secondly, plagiarism gives you an unenviable status in the online community, especially in your domain of work. What could have become an added networking channel for you becomes your bane. You could have got backlinks from these websites or blogs that you are lifting from. That would have spelt more benefit in the long run than simply burning away those bridges for some content that will not do you any good either. You cannot ask a blog for mention or backlinks after pinching paragraphs off their blog! Readers will also identify your duplicate content, sooner rather than later. In such circumstances, you will lost the credibility that you brand badly needs. You will tagged as a plagiarizer, a label that you will never be able to rip off, no matter what you do to repent.

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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