I’m presuming that you post and update content on social media regularly. Even individual users who have nothing to do with social media marketing do it! However, the avalanches of posts you upload rarely take down online leads. Casual users may troop in once in a while to check your website or landing pages and that’s about it. The reason is clear as daylight: content saturation. Your social media wall itself is swarming with posts and uploads you will never ever check out. Your brand’s posts are making the same impression on people’s social walls.
What you need to do is curate content. Just as an art curator would do for a museum, you have to handpick the stories and posts that will see the light of day on your brand’s page. It is the job of a social media editor, deciding what gets published and what doesn’t. A content curator on social media needs to have several qualities, some of which we will discuss in this blog post. The foremost quality among them is the ability to understand the target group of your consumers and their psyche.
Now you may assume that you know all there is to know about the tastes and preferences of your consumers. That is a very risky assumption to make, unless you have your eyes and ears to the ground at all times. Consumers change their choice very quickly, especially in a highly competitive market. Other brands may be offering them something of greater value for their time and money. You need to match up and beat them, if possible. A social media content curator has to keep up and beat the trend with unfailing regularity.
When you are a content curator, you often pick stories from sundry sources. That does not mean that you will end all original posts. There is little sense in mindlessly tweeting or retweeting links. You need to find relevance in the content you share. That will build up trust among your users. They will rely on your page for their fill of daily content. It is the Holy Grail of a content curator: being the trusted source of information and opinion maker. Take this trust responsibly and your existing users will surely get you more viewers and eyeballs.
As you know, the sheer volume of content available online is enough to drown out anyone trying to curate them manually! You will probably spend the whole day sifting through pages of content without making any serious headway. The automated weapons will not help you as that would totally defeat the purpose of a curator on the job. The ideal way out is to single out various sources of content, like some blogs, web pages, news feeds, and the like. You know them to be excellent sources for content that finds relevance with your brand. Glean links from these pages to keep the standard in place.
You can team up with co-curators for better content publishing on social media. You are engaging with partners for link exchanges or guest posts. There is no harm in taking this collaboration to the social media platform. Let your co-curators suggest content links and you return the favor. Additionally, you have the unique opportunity to reach out to a wider group of readers available online when your co-curator’s audience taps into your circle. You will find like-minded curators when you pick up brands with similar audiences as yours. They may not necessarily be competitors. A simple example: a pencil seller can co-curate with a sharpener seller without harming anyone’s interest in any way!
It is a tall task to get the social media crowd buzzing. Thanks to predatory social media marketing, people are wary of digital marketers on Facebook or Twitter. Most keep us marketers blocked too often! It’s time to play the game according to the tastes of the spectators. That will set up new, probably game-changing, dynamics in the game.
You can chime in with your views here and we can talk it over!
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