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SEO Takes Time. Here’s Why!

by | SEO

SEO We have all heard it being repeated to us in more ways than one! SEO takes time and an ample amount of it. But few actually tend to question this dictum. Why does SEO take so much of time to kick in the results? There are various reasons for this. Some are directly related to search engines and they way they function while some others are due to offline reasons. For example, it takes quite a bit of time for a new entrant in the SEO sector to find out its path because of the stiff competition in the field.

It is usually the case that a new business website or start-up enters the arena amid fierce competition from other players. These players have established websites that bring in steady number of visitors every day. As a result, they have a certain command over the keywords in your domain of interest. You will need some time to understand the mechanics of SEO in your field before you can actually begin to work on keywords. This takes time. Studying the competition and then figuring out your own identity in the SEO maze.

From the perspective of SEO, Google does not take too kindly to websites that blaze through the horizon too quickly. Google places a deep mistrust upon websites that try to hasten the process of SEO. You cannot get in higher amount of traffic by promoting more content in the SEO stream or establishing a very high number of web links in a short period of time. Doing that will ring the spam bells in Google and your website will come under the scanner. It is a much wiser idea to take things slowly and allow the SEO cauldron to simmer up in its own time.

There is still another reason why SEO takes time. That is the need for the SEO teams to test their methods and make periodic changes along the way. Fine-tuning your SEO is as important as drawing up new strategies. Testing is vital because SEO algorithms can undergo a change without informing you with pomp and show. Modifications happen overnight without a buzz being generated. You have to be prepared for surprises. Going at breakneck speed will derail your SEO train in the face of these unannounced changes.

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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