A study by Murphy Richards, commissioned by Snapchat, has thrown up a wide range of stats about social media users and what they feel. According to the survey, users have a strong sense of happiness when they use Snapchat as opposed to other social media networks. When asked to express what they felt while using individual social networks, most were happiest using Snapchat while users of Facebook largely felt anxious and even depressed.
The study was conducted among three dimensions: what the users felt while using social networks, what the networks were used for by users and when they used the networks. Keeping these three planks in minds, here are some of the findings reported in the survey.
While Snapchat was about being happy and Facebook stoked anxiety, Twitter was not any different from Facebook. Instagram, on the other hand, gave positive vibes to users though some stated that they felt conscious about themselves and their lives. YouTube made them feel entertained and creative.
Let’s turn our attention to how people use social networks. Snapchat is primarily used for talking to friends and flirting with filters. Facebook is more about staying in touch with family and old friends. Instagram is about celebrity content while Twitter scores as the go-to zone for news, updates and information.
When it comes to time, Snapchat is used mainly on the move. For example, when users are eating out or shopping, they use Snapchat. For the times when users felt bored or unable to sleep, they used Facebook and YouTube. When you are in a party mood, Instagram rules! And Twitter is primarily used while commuting to work or school.
The trends throw up interesting insights for any social media marketer.