While social media has helped small and large businesses reach greater success, it has its faults. It is a double edged sword which can cut both ways. With knowledge of the existence of danger, a business can avoid the traps and reap benefits from social media. Some of these disadvantages are discussed below. Time… Continue Reading Shortcomings of Social Media in Business
With the advancement of time, a new thing has been added to SEO or Search Engine Optimisation and that is called social media. In the present day, this has been widely accepted by the marketing professionals as an effective business tool. It, really, does not matter whether you have a sales based business or any… Continue Reading Measuring Social Metrics and Maximising KPI Tracking
Using social media channels has emerged as one of the most effective strategies for earning and cultivating the trust of customers over web. Most of the businesses believe that the best way to build relationships with their customer is by being at all the places where your customers visit and spend time. However, this is… Continue Reading How To Earn The Trust Of Your Customers Through Social Media
Marketers often face unique challenges, when it comes to social media marketing. Some also believe that it isn’t worth their time and effort. But before giving up, make sure you haven’t fall victim to some of the myths about social media. For example, many entrepreneurs wrongly believe that business is too small to be benefitted… Continue Reading Social Media Myths
With the cut-edge SMM strategies, it has become essential to monitor your social networking. It is no wonder that companies are keeping a close eye on their Facebook friends. The age of privacy was over the popularity of social networking sites, especially Facebook. By making the Facebook users’ information by default public, Zuckerberg declared the… Continue Reading Why Monitoring Facebook Network?