It is wrong to assume that you will need the pleasure of Google to kick start your startup. It cannot be denied that you will need Google’s help eventually but SEO takes some time to kick in. Till you are able to tame the search engine demon, you need something to keep your startup going. You don’t have the services of too much funds at your disposal to keep waiting for your SEO team to deliver the goods. You will need something to keep your business ticking. Here’s what you can do to start up your startup without Google’s help.
The first thing you need to do is create some chatter on behalf of your brand. Since the search engine algorithms will take time to notice you and index you in places where it matters, you need to go out there and do the talking yourself. There are so many forums and discussion boards online that cater specifically to your domain. This is where you should start. Discuss issues and problems with others on these forums and offer workable solutions. It will help you get noticed. Make use of social media networks like Facebook to create a buzz about your brand.
The next thing to do by yourself is to start a blog that talks about your brand, your products and services. This blog must have content that is not just interesting to read, but also works as a problem solver. People need solutions to their problems. When you talk about their needs in your blog, people will be interested to read the posts. You can promote your blog on social media platforms and the forums that you participate in. Do not try to push links to create awareness. That is the worst case scenario to repel online users.
Additionally, make use of question answer websites like Quora. You can answer questions and provide valuable links along with your answer. The answers that you provide may not get you a high influx of traffic immediately, but it will build up over time and you will get more people knowing about your brand as you answer more questions. This traffic will keep coming even after days or even months.