When I started off in the digital marketing world, acquiring backlinks was a major force. SEO experts swore by their efficacy. Companies, even startups, paid tons of money to hire and engage executives to get backlinks. This army was roughly called ‘link exchange guys’! Since those early days of the …
What to Do Right to Pitch a Guest Blog Post
Guest blogging is quite in vogue these days. Earlier on this blog, I had written about the advantage of writing and submitting blog posts as guest bloggers. In a nutshell, publishing your guest blog post on a popular platform opens up your work to a whole new readership. More netizens are exposed to …
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Some Useful Link Auditing Tips
Link Auditing Tips, How to do backlink audit, Backlink Auditing Guide Building up an intricate web of links is the nirvana for any digital marketer, especially an SEO professional and there comes the importance of link auditing! However, difficult as it is to procure quality links to integrate …
Safe Link Partners: How to Pick them
The use of sophisticated algorithms and technology ensured that we bade a welcome goodbye to the old practice of linking with just about any website that showed any kind of interest! Link builders, as they were called in the SEO department, sent out tons of emails asking webmasters for web links. It …
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Link Building Tactics to Avoid after Being Penalized by Google
Link building tactics to avoid Link Building Tactics to Avoid after Being Penalized by Google: Why would Google penalize people for link building when they know people do it and even go as far as to give tentative advice on doing it too (Google rarely explicitly tell you to backlink to yourself)? …
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Earning Links Better than Building Links
The concept of link building is as old as the idea of search engine optimization. It has been long considered as the premiere way of widening the horizons, building up networking milestones and getting the cream of SEO traffic trooping into the website or blog. In the last couple of years, however, …
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