When I started off in the digital marketing world, acquiring backlinks was a major force. SEO experts swore by their efficacy. Companies, even startups, paid tons of money to hire and engage executives to get backlinks. This army was roughly called ‘link exchange guys’! Since those early days of the …
What to Do Right to Pitch a Guest Blog Post
Guest blogging is quite in vogue these days. Earlier on this blog, I had written about the advantage of writing and submitting blog posts as guest bloggers. In a nutshell, publishing your guest blog post on a popular platform opens up your work to a whole new readership. More netizens are exposed to …
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Some Useful Link Auditing Tips
Building up an intricate web of links is the nirvana for any digital marketer, especially an SEO professional and there comes the importance of link auditing! However, difficult as it is to procure quality links to integrate into your web, it is even more complicated to ensure that you audit them …
Google’s Disavow Tool: What You Need to Know
Any website that is actively optimizing itself on search engines is most likely to pick up a few web links here and there that have dubious sources. When you hit the highway of SEO and with Google’s Penguin updates breathing down your neck, as a SEO professional or webmaster, these links can cause …
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Safe Link Partners: How to Pick them
The use of sophisticated algorithms and technology ensured that we bade a welcome goodbye to the old practice of linking with just about any website that showed any kind of interest! Link builders, as they were called in the SEO department, sent out tons of emails asking webmasters for web links. It …
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Link Building Tactics to Avoid after Being Penalized by Google
Link Building Tactics to Avoid after Being Penalized by Google: Why would Google penalize people for link building when they know people do it and even go as far as to give tentative advice on doing it too (Google rarely explicitly tell you to backlink to yourself)? The reason is because Google …
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