There is truth in the saying that the true wind beneath your sails is usually what you generate yourself. Every website has a different journey and trajectory. You cannot possibly compare yours with others, but at the same time, you cannot dissociate yourself from the competition altogether. Unless …
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SEO was never a blinkers-on approach. You have to keep your options open and on the table at all times. Plus, you have to be ready to change tracks and try something different each time your Plan A doesn’t work. It is only natural for an SEO executive to think, at one point or another, about going …
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Google is one big world that can often put a newbie in the world of web masters in trouble. The winding ways of optimization on Google is often not very predictable and indeed very inconsistent. The competitive platform is often quit ruthless to the rookies trying to find out some space on the web …
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Your competitors are not just there to make life difficult for you! You can derive important lessons about internet marketing from their strategies and also find out what works in your domain of business and what doesn't To draw up these lessons and to learn from the competition around …
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The industry is ruled by several factors, many of them variable ones. For a brand that is working in a particular industry for some time, these factors become known and it is easier to predict the variable factors as well. But for a new entrant to the arena, the research work required is far more …
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