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Google Make Subtle Changes in Search Terms for Effective Results

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The Hummingbird update made by Google in 2013 explains that making minor changes to the search terms by the search engine can help it showing better search results. In this post I have attempted to show how, Google’s data driven search procedure is going to yield better result through such substitutions.

Changing Title: If a little change to the title of can help the webpage bringing in more traffic, there is no harm in going for it. This process of change in title often has the aim of bringing in the searchers closer to what exactly they are looking for. Sometimes such modifications alter what the site actually attempted to disseminate. That does not seem to be a huge cost paid for offering the information a searchers wants to have.

Matt Cutts, in a Snippets video explained how changing the title of “Starbucks Homepage” to “Starbucks Coffee” can help more web-users landing in the site as few searchers would likely look for Starbucks “Homepage”. Even if some of them hit the search button with the “Homepage”, the main intention remains finding information about the coffee honcho and its business. The new method has brought the information seeker quite closer to the information intended.

Making Alterations to The Queries: It has been quite a long time since Google is making subtle changes to the search queries with the help of word-substitutes or synonyms. The process got initiated for the purpose of doing some refinement to the search result for the benefit of the searcher. In the process, Google even asks the searcher if he/ she has misspelled the word placed in the query.

The Hummingbird update has already started focusing on the individual words in a sentence used as a query. When the search engine demands re-writing of the query it actually aims at churning out the best results matching the need of a searcher.  If a dog owner wants information about “dog diahorrea”, the search engine might suggest search keywords like, “pet dog diahorrea”. This changed query term helps Google focusing on every individual word of the search query and eventually find out relevant results.

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 56K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more

 

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